Eveline Smet

Eveline Smet – Growth Strategist & Managing Partner

Eveline started her career at BBDO as a digital strategist. She grew the social media department from 1 to 6 people. She and her team of copywriters and content strategists worked for clients like Masterfood, Pepsico, Belgacom and others.

Next, she started freelancing as a digital strategist for both corporates like Johnson & Johnson and USG People as startups like Campr. After four years as a freelancer, she decided to use her experience in data-driven marketing and growth hacking to found The Growth Agency.

Helena Van Eykeren, the growth agency

Helena Van Eykeren – Digital Strategy & Digital Transformation

For the past 12 years, Helena has built broad marketing knowledge by working in different environments. The worlds of media, advertising, e-commerce, fashion and consulting hold no more secrets for her. Her passion? Helping organisations tackle the challenges they face when entering or growing in the digital world. She has consulted clients like JBC, Torfs, De Persgroep, D’Ieteren, Barry Callebaut, Var, Partena, Gamma, Colruyt Group, ALD Automotive, Spadel and others and helped them with their digital strategy.

Together with The Growth Agency, Helena focuses on effective digital marketing strategies and project management.

marketing agency

Dedicated growth team

We keep our team like we love our marketing: lean and mean! This means that we’ll create a dedicated growth team for every new project. A corporate B2B player will need different marketing skills than an e-commerce scale up. We have a big network of freelance experts that are hired by us on a project base, only when they fit the client job.


Do you get excited every time you test a new tool you found online? Checking your analytics has become as common as brushing your teeth? Digital marketing with an emphasis on data is something you’re passionate about? Great! Mail to jobs@growthagency.co for a chance to join our team!