Search Engine Optimisation
4 mins read

Top 7 Ways to Increase Website Traffic in 2020

Eveline Smet

Founder & Growth Strategist
Isometric graphic of a diverse group gathering around a large speech bubble with an upward arrow, representing the successful community engagement strategies of a Growth Agency.

The SEO industry is rapidly approaching becoming an $80 million business—and for good reason. After all, what’s more important than being able to increase website traffic and enhance your sales and conversions?

However, it would seem like real website traffic has become the mystical unicorn of the web. The good news is by incorporating some specific techniques into your daily marketing plan you can slowly enhance the amount of traffic that goes to your website.

Read on for some important tips and tricks on enhancing your website traffic today.

1. Do a Website Audit to Increase Web Traffic

The best way to start driving traffic to your website is to know where you currently stand. This means taking a step back and analyzing what’s currently going on within your webpage.

For example, you may want to check if you’re correctly using SEO tactics at the moment. If not, don’t worry, we will go more into this later.

You may also want to check out the speed of your website, along with seeing whether or not the site is mobile friendly. All of these factors will feed into your Google ranking.

If you don’t have the insight to do a website audit yourself or if you feel like you might be a bit biased, ask a friend with some marketing savvy or take advantage of a free website audit tool.

2. Take Advantage of Social Media

Many businesses know that social media is important, and yet they still manage to have pages that go completely unused.

If there’s one habit you want to start picking up to drive more traffic to your website, it’s making it a daily task to post to your social media outlets.

However, it’s important that you’re not just posting random content. The content should be valuable and should leave the user with a reason to actually want to go with your site.

It’s even better if you can post something on social media that links to your own website like a blog, which brings us to our next point.

3. Start a Blog

Want to combine brand awareness with powerful SEO tactics?

Start a blog.

Not only does a blog give you the opportunity to be an authority in your industry, but it’s also the perfect opportunity to flood that website with the right keywords to increase the ranking.

Now, it’s important to tread lightly here. It’s a known fact that Google changes their analytics on a somewhat regular basis. If you’re using SEO tactics that are out of date, you can actually be penalized and hurt your ranking rather than improve it.

So, if you’re not able to stay on top of current SEO trends or you simply can’t dedicate the time to a proper SEO strategy, try and leave this one for the professionals.

4. Start an Email Marketing Campaign

We sincerely hope you are not among the many misguided businesses that believe email marketing is dead. The fact is, email marketing continues to be one of the most effective marketing campaigns that a business can utilize.

Why? Because your audience has lives. That means you have to remind them that your brand and your product exists. 

With a familiar and entertaining email campaign, you can give your audience a reason to want to go back to your website again and again.

5. Invest in Advertising

Yes, getting real traffic to your website often takes a financial investment. However, it’s important you review the traffic going to your site like a funnel.

In other words, the percentage of those that see your ads will go to your website and a percentage of those at your website will purchase a product or service.

Once you realize that it’s all simply a formulaic numbers game, you’ll find it much easier to receive the results you looking for. 

6. Guest Blog 

Part of building an organic audience is knowing how to tap into a prebuilt audience. Often, this means enhancing your brand exposure by guest blogging for other websites that are within the same niche market. 

We put emphasis on the fact that the other website should be in the same genre as yours. This is due to the fact that not all traffic is good traffic. You want traffic that’s going to result in sales, which means traffic that comes from valuable leads.

By introducing yourself to a larger portion of your audience, you’ll find a fan base you never knew you had.

7. Trust the Process 

So you’ve tried one method for a week. Then you tried another method for another week. Now, you’re frustrated because you’re not seeing any results.

We have some unfortunate news for you. Web traffic is not an instantaneous thing. 

It takes time to get that ball rolling. There’s also the ever-present learning curve to be aware of. 

If you’re looking to speed up the process, your best bet is to either hire a professional that does this for a living or take the time to truly analyze the data you receive from all of these methods.

Over time, the trend will reveal itself to you, and you can use this insight to create more traffic further down the line.

The Fastest Way to Increase Website Traffic

If you’re looking to increase website traffic in a hurry and see a rise in sales and brand recognition, it’s important to reach out to those with experience in this area.

When you’re ready, contact us to get your free proposal and take one step closer to enhanced website traffic.

Questions? Comments? Ideas! We’d love to hear from you! do not hesitate to drop us a note 😊

Eveline Smet

Founder & Growth Strategist

Eveline is our founder and the one who eats strategy for breakfast. She is in charge of budgets, KPI’s and growth plans. During her high school years, Eveline was wearing baggy pants and listening to 2PAC & Biggy. We have proof. Just ask. If you ever catch her looking off into the distance, it’s either because she wants to order sushi or she’s hungry thinking of ways to increase your profit. She’s also the biggest victim of marketing. But the biggest office sweetheart.

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