Marketing Automation, Search Engine Optimisation
12 mins read

Marketing & tech tools we use in the Growth Agency

Eveline Smet

Founder & Growth Strategist

Today, businesses have access to a wide variety of marketing and tech tools that can improve their efficiency and effectiveness in new and innovative ways. From cloud-based storage and collaboration platforms to project management software and CRM systems, there are a number of ways in which businesses can use technology to improve and streamline their operations, communication, real-time collaboration, marketing and decision-making, automate processes, and track data. These tools can help businesses to save time and money, improve communication and collaboration, and stay ahead in today’s competitive business world.

Technology has revolutionised businesses, and businesses that are able to use it effectively can reap huge rewards. Today’s business needs like working remotely, outsourcing and collaborating with different teams or companies, keeping real-time track of data, data analytics, strong customer relationships and quick data-driven decision making, make businesses use the right mix of technology and human expertise to stand out in a crowded marketplace. When used together, they can create a powerful toolkit that can help any business to succeed.

The Growth Agency is a fast-paced, data-driven team of marketers working based on the lean start-up principle: conduct experiments, analyse the data and scale what works. To achieve our goals, we use new marketing and tech tools and applications to automate our processes, communicate with our international team, collaborate on different projects in real-time, track and analyse data and manage various projects at the same time, effectively. Curious about the tech tools we use in our company? Then keep reading!

Team communication/collaboration tools

1. Slack

In the Growth Agency, Slack is the first app we open every morning! Slack is our main messaging app to communicate quickly and easily with our co-workers in different locations. Besides, we benefit from many other features of Slack like setting up different channels for different topics/projects, video chats, integration with other apps like Google docs and Google calendar, and even bots to track our daily progress. Since we often work remotely, Slack has been a great tool for team communication in the Growth Agency- it’s fast, efficient, and easy to use.

what is Slack?

Slack software is a business messaging and collaboration platform, designed for use in workplaces to facilitate communication between employees. It enables users to communicate with each other in real time via text, audio, or video. Slack also provides features such as file sharing, searchable history, and integration with other business applications. All content inside Slack is searchable from one search box and it integrates with a number of third-party services, including Google Docs, Dropbox, Heroku, Crashlytics, GitHub, and Zendesk. Slack is available on desktop and mobile devices, and can be used for both one-on-one communication and group chat. Businesses of all sizes use Slack to increase productivity, improve communication, and facilitate collaboration.

2. ActiveCollab

ActiveCollab is an essential part of our project management that helps managing projects and teamwork within the Growth Agency. We use ActiveCollab to assign tasks, keep track of deadlines, milestones, and progress across all team members. We also use it to communicate with each other, share files, and give feedback on work in progress. We’ve found it to be very helpful in sharing project updates with our clients. They can easily log in and see what we’re working on, as well as the status of each task. ActiveCollab has been a great addition to our company workflow.

What is ActiveCollab?

ActiveCollab is a project management and collaboration software designed to help teams work together on projects more productively. It includes features such as task management, time tracking, file sharing, and invoicing. ActiveCollab provides a central location for project files, conversations, task lists, and calendars. By keeping all project information in one place, it ensures that everyone is on the same page and can easily access the most up-to-date information. This improves communication between team members and makes it easy for them to stay on top of their work and collaborate effectively.

ActiveCollab can be used for both small and large projects, making it a versatile tool for businesses of all sizes. It also offers a number of customization options, so businesses can tailor the software to their specific needs. ActiveCollab can be accessed from any internet-connected device, making it a convenient tool for companies with remote employees or workers who are often on the go. It also offers a free trial, so businesses can try it before making a commitment. Whether a company is large or small, ActiveCollab can help them get more organised and increase their team’s productivity.

3.  Airtable

In the Growth Agency, we use Airtable as a cloud-based database that enables us to organise and manage our data, store and share files on different projects across our team and collaborate on it easily. We found its spreadsheet-like interface very easy-to-use and flexible for our different projects and business needs. We also benefit from its customizable applications to track our different project progress.

What is Airtable?

Airtable is a cloud-based database software application that allows users to create, collaborate on, and manage tables of data. It can also be used as a collaboration tool, allowing employees to work on projects together in real-time. Airtable offers the flexibility of a spreadsheet with the power of a database. Think of it as a spreadsheet on steroids that supports various data types, formulas, and collaborations. Airtable’s drag-and-drop interface makes it easy to add, edit, and delete data, and its built-in formulas make it possible to quickly calculate totals and averages.

But Airtable is more than just a glorified spreadsheet. It also includes features like email notifications, file attachments, and user permissions that make it ideal for managing complex projects. Since Airtable is cloud-based, it’s always up-to-date and accessible from any device. With Airtable, you can create custom applications to track project progress, managing customer relations, and cataloguing inventory. It can help you get organised and streamline your workflows across your team. It’s highly customizable, allowing users to tailor the application to their specific needs. The flexible nature of the software makes it well-suited for small businesses and larger enterprises alike. Airtable integrates with a wide range of popular productivity tools, so you can use it alongside the tools you already know and love. In short, Airtable is a powerful and popular tool for managing data.

Content creation tools

1. Jasper

As a marketing agency, we use Jasper for a variety of tasks like generating marketing content, blog posts, copy for our clients’ products, generating ideas for new articles and many other materials. Jasper helps us by suggesting ideas, editing and proofreading our work in a limited time and by limited staff.

What is Jasper AI writing assistance?

Jasper is an AI writing assistant that can help with tasks such as proofreading, editing and content generation. It is designed to save users time and improve the quality of their writing by making the writing process faster, easier and more efficient. Jasper uses natural language processing (NLP) to understand the user’s intent and provide suggestions accordingly. Jasper also can format text and ensure that it meets the required style guidelines. It uses a number of features to provide users with feedback on their writing, including grammar checking, spelling correction, and style suggestions. Jasper can also provide suggestions for alternative words and phrases, to organise your thoughts more effectively.

2. Pictory

In the Growth /agency, we mainly use Pictory to create visual content for our or our clients’ website and social media channels. Pictory is a great tool that helps us easily transform our textual content or blog posts to visual content and high-quality videos that engage our audience, communicate with them better, and drive more traffic to our digital channels.

What is Pictory?

Pictory AI is a video editing tool that uses artificial intelligence to automatically transform text to videos. The software is designed for content creators who want to quickly and easily create engaging, shareable videos from a script or even a blog post. Pictory AI analyses the script/blog post that you paste, using AI automatically searches and selects the most relevant scenes from its library of over 3 million royalty-free video clips, images and music, adds transitions and effects, and creates a professional-looking video.

Pictory AI also offers a range of features to customise the videos, including the ability to change the duration, transition style, and background music. The software also allows users to add their own voiceovers and captions, giving them complete control over the final product. With Pictory AI, anyone can create high-quality videos with ease.

3. Descript

Although it offers many functionalities, in the Growth Agency we use Descript as a video editing tool, especially for creating explanation videos. While many other tools are available with similar functionality, they are often too complex and need specific skills. Descript allows us to create professional videos for our clients’ social media, YouTube and other digital channels easily without professional video-editing skills.

What is Descript?

Descript is a powerful tool for podcasting, video editing, screen recording, and transcription. It allows you to edit your audio and video files in real time, with no need for expensive software or complex hardware. You can also use Descript to transcribe your audio files into text, making it easy to search and edit your episodes. Descript offers a variety of features that make it ideal for creating professional-quality podcasts, such as the ability to add music and sound effects, record interviews, and export your episodes in MP3 format. It is easy to use, and having a cloud-based version means you can access your files at any time.

SEO tools

1. SEMrush

SEO is an essential part of the growth strategy we develop for our clients and SEMrush is one of the handy tools that helps us achieve our SEO goals. SEMrush provides us with detailed insights into our clients’ website’s performance, competitors performance and whatever we need to adjust our SEO strategies accordingly.

What is SEMrush?

Created in 2008, SEMrush has become one of the leading digital marketing tools on the market. SEMrush provides users with a comprehensive suite of tools for managing their online presence, from keyword research to competitor analysis. It provides insights into how your competitors are performing, what keywords they are targeting, and what ad campaigns are working for them. It also allows you to track your own performance and adjust your strategy accordingly. SEMrush is a powerful and versatile competitive intelligence suite for online marketing, from SEO and PPC to social media and video advertising research.

The platform is particularly popular with small businesses and startups, as it offers an affordable way to track and improve their digital marketing efforts. However, SEMrush is not just for businesses; it can also be used by individuals to improve their personal branding. In addition to its many features, SEMrush is known for its user-friendly interface and accurate results.

2. Google Analytics

Google Analytics is another SEO tool that provides us with valuable insights into website traffic that help us track website performance, marketing campaigns, conversion rate and users behaviour, and make data-driven decisions to improve our clients’ websites. We believe that Google Analytics is an essential tool for any business that wants to succeed online.

What is Google Analytics?

Google Analytics is a free web analytics tool that helps website owners track and analyse their website traffic. It provides insights into where visitors are coming from, what they are doing on the website, and how they are interacting with the site. Google Analytics also allows website owners to track conversions and goal completions. This information can be used to improve the website experience for future visitors and increase the traffic on digital channels.

Google Analytics is free to use, and it can be integrated with other Google products, such as AdWords and Search Console. Google Analytics provides the insights you need to make data-driven decisions about how to grow your business online.

Interface design tools

1. Figma

In the Growth Agency we use Figma as a cloud-based design platform that enables our team to collaborate on the design of digital products like web, mobile, and desktop applications for our clients. We found Figma easy to use and suitable for team work.

What is Figma?

Figma is a vector graphics editor and design tool, used primarily by web designers and front-end developers. It is similar to Adobe Illustrator but with a focus on web design. Figma is a relatively new player in the world of graphic design software, but it’s already making waves thanks to its user-friendly interface and powerful features. It’s very intuitive and easy to use, with a clean interface that makes it great for beginners. But it also has lots of features that more experienced designers will appreciate, like the ability to create responsive designs.

Figma has an interface that is based on a browser window, with a left-hand sidebar for the task panel and a right-hand canvas area for the design itself. The designs are made up of vector shapes, which can be created using the various tools in the toolbar. Once a design is complete, it can be exported as an image or HTML code. Figma also has a live preview feature, which allows designs to be viewed on different devices and browsers. One of the things that sets Figma apart from other graphic design software is its focus on collaboration. With Figma, multiple designers can work on the same project at the same time, and there’s built-in tools for commenting and feedback. This makes Figma an ideal choice for team projects or simply for getting input from friends or colleagues.

2. Webflow

Webflow is one of our favourite tools for designing websites for our clients. It is particularly well suited for our company to create custom websites with specific design requirements for each client. Webflow provides us and our clients with full control over the look and feel of the new websites.

What is Webflow?

Webflow is a website builder that lets you create custom responsive websites without having to write code. With Webflow, you can start from scratch or use one of their templates to create a website. It’s designed for people who want to create beautiful, responsive websites without having to learn HTML or CSS. Instead of code, Webflow uses a drag-and-drop interface to add elements to your pages, such as text, images, videos, and forms. Once you’re happy with your design, you can publish your site and Webflow will take care of the rest, including hosting and SSL. While Webflow does require a paid subscription, they do offer a free trial so you can try before you buy. And if you’re not ready to commit to a subscription, you can still export your code and host it elsewhere.

3. Zeplin

Zeplin is another web design tool that helps our team to streamline their design processes and share their work with developers on different projects. It provides an easy way for developers to access design specifications. By using Zeplin, we can ensure that everyone is always up-to-date with the latest designs.

What is Zeplin?

Zeplin is a design collaboration tool that helps designers and developers work together more efficiently. It allows designers to export their designs from Photoshop or Sketch, and then gives developers the ability to view those designs, measure distances between elements, and generate code snippets. In other words, it streamlines the design-to-development process by providing a single, central repository for all design assets.

Since Zeplin is cloud-based, it’s accessible from anywhere – which means that designers and developers can collaborate on projects from anywhere in the world. In addition, Zeplin includes other features that help team members stay organised and on track. For example, users can leave comments on specific parts of a design, and they can also assign tasks to other team members.

What is the difference between Zeplin and Figma?

Both Figma and Zeplin are design software that allow designers to create high-quality visuals for digital products. However, there are some key differences between the two programs. Figma is primarily geared towards designers, whereas Zeplin is meant for both designers and developers. This means that Figma has more design features, such as the ability to create interactive prototypes, while Zeplin focuses more on the usability of design files for developers. Figma is a vector-based program, which means that it is better suited for complex graphics and detailed designs. Zeplin, on the other hand, is a pixel-based program, making it better suited for more simplistic designs.

Another key difference is that Zeplin offers real-time collaboration, while Figma does not. This can be a big advantage when working on large projects with multiple team members.Also, Zeplin integrates with a number of popular design tools (such as Sketch and Adobe XD), while Figma has its own built-in design tools. It is also worth mentioning that Zeplin is a paid tool, while Figma offers a free version with limited features. So if you’re looking for a powerful yet affordable design tool, Figma may be the better option. But if you need real-time collaboration and robust usability features, Zeplin is worth considering.

4. Adobe XD

In The Growth Agency we use Adobe XD as a UX design tool for web and mobile apps. We love it because it offers us an immersive app design experience with fast performance and fluid vector illustrations. Its simple intuitive tools allow us to design sophisticated interfaces easily and its Cloud platform lets us share our work with our team in different locations and get feedback in real time.

What is Adobe XD?

Adobe XD is a vector-based tool for designing and prototyping user experience for web applications and mobile apps. It is used by UX designers, product managers, and developers to create wireframes, prototypes, and high-fidelity designs. Adobe XD has an intuitive interface that allows users to quickly design, prototype and share with real-time feedback. It includes a set of tools for creating wireframes, storyboards, user flows, interactive prototypes and high-fidelity designs. Adobe XD has been designed to streamline the design process, from ideation to delivery.

It is available for macOS and Windows, and is part of the Adobe Creative Cloud subscription service. It also provides integration with other Adobe Creative Cloud products, such as Photoshop and Illustrator. Adobe XD is a powerful tool that helps designers create beautiful and user-friendly designs.

If you would like to read more on marketing and tech tools, you can also dive into our articles about the best marketing automation tools for your business.

Questions? Comments? Ideas! We’d love to hear from you! do not hesitate to drop us a note 😊

Eveline Smet

Founder & Growth Strategist

Eveline is our founder and the one who eats strategy for breakfast. She is in charge of budgets, KPI’s and growth plans. During her high school years, Eveline was wearing baggy pants and listening to 2PAC & Biggy. We have proof. Just ask. If you ever catch her looking off into the distance, it’s either because she wants to order sushi or she’s hungry thinking of ways to increase your profit. She’s also the biggest victim of marketing. But the biggest office sweetheart.

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