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Data maturity: a top focus point for the CMO in 2022 1240 520 admin

Data maturity: a top focus point for the CMO in 2022

There is no denying the importance of data when it comes to creating winning marketing strategies. Not only does data allow CMOs to better understand their target audiences, but it can also help them to identify opportunities and track the performance of their campaigns. Additionally, data-driven marketing has become a…

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Increase data and agile maturity 2480 1040 admin

Increase data and agile maturity

Any organization looking to increase its data and agile maturity should start by creating a data maturity model. This will help to identify where the organization is currently at, and what areas need improvement. Once the data maturity model is in place, it's time to develop an actionable strategy for…

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an animated person choosing an answer in a lead generation quiz
Creating a Lead Generation Quiz. An Ultimate Guide 1240 520 admin

Creating a Lead Generation Quiz. An Ultimate Guide

Why Do Lead Generation Quizzes Work So Well? Lead generation is a top priority for all marketers. Using interactive content is not only an effective way of educating users but also an engaging method to pull them into the conversion funnel. Nowadays, customers, both businesses and end consumers, are becoming…

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Referral marketing
Boost your revenue with referral marketing in 2022 1240 520 admin

Boost your revenue with referral marketing in 2022

“Tell your friends about us and you’ll both get 30% off” “Invite your friends, get a discount of up to €50″  “Give 20% and get €20″  – these offers sound tempting and encouraging to many customers. They are all examples of referral marketing.  Below you will read about the benefits…

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The 5 roles of the CMO of today (and tomorrow) 1400 587 admin

The 5 roles of the CMO of today (and tomorrow)

In today’s climate, there is no role more pressured than that of the CMO (Chief Marketing Officer). Many CMO’s see their roles and their teams changing rapidly. There have never been more layoffs in the marketing department, budgets are under pressure and for a lot of companies the sales results…

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Top 7 Reasons Why Live Chat is Winning the Future of Customer Support 1024 429 Tanguy De Keyzer

Top 7 Reasons Why Live Chat is Winning the Future of Customer Support

There has never been a better time to invest in digital customer support.  Customers make fewer trips to offline stores and many businesses invest in online channels to balance the lost revenue. Even if customers still prefer one-to-one interactions for questions about your product or services, it’s, unfortunately, one of…

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The Truth Is in the KPIs: The What, Why, and How of Marketing Analytics for Growth 1240 520 Tanguy De Keyzer

The Truth Is in the KPIs: The What, Why, and How of Marketing Analytics for Growth

According to the Deloitte CMO report, 38% of marketing leaders consider driving growth their top challenge.  It’s no wonder then that marketing analytics play a larger role in business strategy than they have in the past 6 years.  Smart business owners like you are using marketing analytics strategies to grow their…

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A Paradigm Shift: The Biggest Marketing Trends Shaping the Industry in 2020 1240 520 Tanguy De Keyzer

A Paradigm Shift: The Biggest Marketing Trends Shaping the Industry in 2020

A few short decades ago, marketing trends followed a one size fits all approach. Brands could get away with presenting a single message to all of their customers, regardless of who they were. Why? They had a captive audience. TV reigned supreme and there was no pausing, skipping, or dismissing that ad…

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The 14 Digital Marketing Trends to Watch in 2020 1240 520 Tanguy De Keyzer

The 14 Digital Marketing Trends to Watch in 2020

To a degree, people are competitive creatures. We love a challenge when it’s all in fun. When we’re fighting for our livelihood, it’s a different story. It’s easy to see this in 2019’s digital marketing trends. In today’s competitive digital world, every business is looking for a way to get…

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Choosing the Top Digital Marketing Agencies 1240 520 Tanguy De Keyzer

Choosing the Top Digital Marketing Agencies

Over 4.3 billion people worldwide are active users on the internet. Does your business have the digital marketing strategy to capture attention from online users? Top digital marketing agencies can help you strategize and capture more traffic. Your target audience doesn’t include all the billions of active internet users. But having a…

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11 Effective SEO Tactics to Boost Traffic and Drive Sales 1240 520 Tanguy De Keyzer

11 Effective SEO Tactics to Boost Traffic and Drive Sales

Who are the biggest sharks in the business world? People used to joke that it was lawyers, but in 2019, the real sharks are those who live and breathe SEO tactics. We don’t mean that in a bad way – you just have to be on top of the food…

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The State of SEO Solutions in 2020 1240 520 Tanguy De Keyzer

The State of SEO Solutions in 2020

Google processes over 40,000 searches per second. With stats like that, having your SEO solutions on point this year is essential to your business’s success. But how exactly can you optimize your site for SEO in 2019? Keep reading for a rundown on the state of SEO this year. Mobile First Indexing Mobile-first indexing is technically…

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What Questions Should CMOs Be Asking About Growth Marketing? 1240 520 Tanguy De Keyzer

What Questions Should CMOs Be Asking About Growth Marketing?

With 1/3 of CMO budgets going to marketing technology. Having a campaign that delivers results is crucial.  That’s why many organizations are turning to growth marketing. It is a more focused, data-backed approach to strategy. With more success than traditional marketing.  Adopting a new system can be concerning.  But, CMOs who…

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Pure Page-Turners: 12 Must-Read Marketing Books for the Seriously Committed CMO 1240 520 Tanguy De Keyzer

Pure Page-Turners: 12 Must-Read Marketing Books for the Seriously Committed CMO

You may be surprised to hear that the average American reads about 12 books each year. However, the most successful people in the business world are often avid readers of books.  The founder of Microsoft, Bill Gates claims to read up to one book per week. That’s more than 50 books each year.  When…

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Growth Hacking on Steroids: A CMO’s Advance Guide to 10Xing Operations 1240 520 Tanguy De Keyzer

Growth Hacking on Steroids: A CMO’s Advance Guide to 10Xing Operations

The human race history is an interesting one. The growth and revolution that occurred had a tremendous influence. It’s the total of that process of growth hacking and evolution that ushered us into the present world. Humanity started with a different cluster of races that turned into a community. Then turned…

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12 Tips, Tricks, and Strategies to Redefine the Ultimate Customer Experience 1240 520 Tanguy De Keyzer

12 Tips, Tricks, and Strategies to Redefine the Ultimate Customer Experience

73% of customers become attracted to a brand and establish loyalty if the customer service reps are friendly. No matter the size of your business, always strive to deliver quality customer experience. Failure to provide clients with positive customer experience has led firms to lose out on revenue. Customers will quickly…

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Everything You Need to Know About Creating a Digital Marketing Budget 1240 520 Tanguy De Keyzer

Everything You Need to Know About Creating a Digital Marketing Budget

Did you know that total digital ad spending will reach $129.34 billion this year? In other words, it’ll surpass traditional forms of ad spending by almost $20 billion and represent 54.2 percent of all US ad spending.  When it comes to the ROI marketers saw, content still remains king. In fact, 20 percent of digital…

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Know Your Role: The Ever-Changing Chief Marketing Officer Challenges and Trends 1240 520 Tanguy De Keyzer

Know Your Role: The Ever-Changing Chief Marketing Officer Challenges and Trends

In recent years digitization has expanded the definition of marketing. With user-generated media and the emergence and growth of social influencers, marketers have had to reinvent themselves and adapt to these new and dynamic marketing factions. It comes as no surprise then that the role of the Chief Marketing Officer…

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Expert Guide: Everything You Need to Know About White Hat SEO in 2020 1240 520 Tanguy De Keyzer

Expert Guide: Everything You Need to Know About White Hat SEO in 2020

Google has hundreds of billions of web pages in its index. And ten (or fewer) of those are on the first page of search results. If you want your site to rank in those first few results, you’ve got your work cut out for you. Using effective, reliable white hat SEO techniques…

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Data-Driven Company: A Complete Guide to Data-Driven Culture 1240 520 Tanguy De Keyzer

Data-Driven Company: A Complete Guide to Data-Driven Culture

Learn how your company can adopt a data-driven culture and transform into a data-driven company by embracing data governance, analytics, and strategies. As the forerunner of your own company, you probably know very well how an organization relies on data in making daily decisions. For sure, your company has lots…

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