Growth Resources

Expert Guide: SEO Keyword Research in 2020 1240 520 Tanguy De Keyzer

Expert Guide: SEO Keyword Research in 2020

People perform over 40,000 Google searches per second. With numbers like that, you need to ensure your SEO keyword research is at the top of its game. But what exactly is keyword research and how can you best leverage it in 2019? Here’s everything you need to know about keyword research: what…

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How to Create a Successful SEO Campaign in 2020 1240 520 Tanguy De Keyzer

How to Create a Successful SEO Campaign in 2020

According to Statista, 57 percent of surveyed marketers said that on-page content is the most effective search engine optimization (SEO) method. However, that’s only one of many strategies. Limiting your SEO campaigns can also limit your reach. Instead, the right combination of SEO marketing strategies can help boost your website to the top of a…

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15 Content Marketing Hacks to Stay Ahead of the Competition 1240 520 Tanguy De Keyzer

15 Content Marketing Hacks to Stay Ahead of the Competition

Right now, there are at least 5.61 billion indexed pages on the Internet. Yeah, that’s a lot of content. Each time a competitor in your industry adds a new web page or blog post, it becomes more difficult for your content to reach customers. With these 15 content marketing hacks, you can…

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A Comprehensive Guide to Successful Facebook Ad Design 1240 520 Tanguy De Keyzer

A Comprehensive Guide to Successful Facebook Ad Design

Effective digital marketing campaigns lead to business growth.  Consumers spend 40 to 60 minutes on Facebook every day. It offers detailed targeting options for marketers. It’s the place to be when it comes to advertising. Are you ready to design your Facebook ad? Not so fast! There’s a difference between a Facebook ad…

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How to Create a Masterful SEO Strategy for 2020 1240 520 Tanguy De Keyzer

How to Create a Masterful SEO Strategy for 2020

Companies will spend $80 billion on search engine optimization (SEO) strategies by 2020. With SEO, companies can raise their ranking on search engines like Google and advertise to more customers. However, this global stress on SEO marketing means it’s even more difficult to get your website to rank high. To rank above…

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Expert Guide: Link Building for SEO in 2020 1240 520 Tanguy De Keyzer

Expert Guide: Link Building for SEO in 2020

The internet is a competitive place. In fact, there are 4 million new blog posts published every single day. That’s a lot of people vying for the top spot on SERPs. Search engine optimization (SEO) is now crucial to making your site a success. Without it, your site simply won’t be able…

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Top 7 Ways to Increase Website Traffic in 2020 1240 520 Tanguy De Keyzer

Top 7 Ways to Increase Website Traffic in 2020

The SEO industry is rapidly approaching becoming an $80 million business—and for good reason. After all, what’s more important than being able to increase website traffic and enhance your sales and conversions? However, it would seem like real website traffic has become the mystical unicorn of the web. The good news…

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How Philips Lighting Applied The Growth Hacking Mindset 1240 520 Tanguy De Keyzer

How Philips Lighting Applied The Growth Hacking Mindset

The term growth hacking often gets associated with start-ups. However, large corporations and organisations can also benefit from applying the growth hacking mindset. I talkfed to Gunter Blanckaert, Global Head of Marketing Technology at Philips Lighting, about how he growth hacks a corporation with more than 35.000 employees. Gunter: “…

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How Do I Find the Best Growth Hacking Agency? 1240 520 Tanguy De Keyzer

How Do I Find the Best Growth Hacking Agency?

Growth hacking isn’t just a new field in marketing. It isn’t just some Silicon Valley buzzword for new age marketers. It has nothing to do with hacking websites either. It is the marketing game-changer. Companies are now interested in cold, hard figures that translate to revenue, which, at the end…

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How Data Can Improve Your Marketing Strategy 1240 520 Tanguy De Keyzer

How Data Can Improve Your Marketing Strategy

Are your marketing efforts creative, yet falling short? Do you continuously try new strategies with little to no results? Data-driven marketing can help.  Data-driven marketing is a technique which leverages information collected from a variety of sources to improve marketing efforts. It creates an actionable plan to experiment and test marketing…

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The Top Questions Marketers Need to Ask About Mobile Strategy 1240 520 Tanguy De Keyzer

The Top Questions Marketers Need to Ask About Mobile Strategy

Studies show that U.S. consumers spend an average of 3.3 hours a day using mobile apps, according to leading tech analyst Mary Meeker. As a result, mobile media consumption trends are driving commercial growth across the nation. To help with solving their ongoing plight to find growth opportunities in 2019, more…

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The Best Customer Journey Growth Hack of all Time 1240 520 Tanguy De Keyzer

The Best Customer Journey Growth Hack of all Time

Have you ever had a feeling that metrics services like Google Analytics or Heap Analytics work in reverse once you want to start analysing the customer journey? For example, instead of seeing the actual customer journey on the website you can only track the funnels you set up yourself. Or…

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How to Choose the Best Marketing Automation Tool for your Business 1240 520 Tanguy De Keyzer

How to Choose the Best Marketing Automation Tool for your Business

It all starts with defining your business goals What are your growth targets? First, you have to map out your business goals. This is extremely important for choosing the right tool for your company Lead nurturing: Lead nurturing is all about developing relationships with your potential buyers at every stage…

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How We Help Our Customers With Their Growth Marketing Journey 1240 520 Eveline Smet

How We Help Our Customers With Their Growth Marketing Journey

Half of the value of your entire enterprise is determined by the effectiveness of your marketing activities. The business marketplace is forever changing and business leaders must evolve to meet consumer demands and remain profitable. What’s more, you must reevaluate how much you want and need to devote to marketing…

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Your CMO Guide to Improving Marketing Accountability 1240 520 Eveline Smet

Your CMO Guide to Improving Marketing Accountability

How to keep everyone in the company accountable for the marketing efforts?

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The Cmo’s Role in Creating Enterprise Value: Everything You Need to Know 1240 520 Eveline Smet

The Cmo’s Role in Creating Enterprise Value: Everything You Need to Know

What’s the role of the CMO in creating enterprise value?

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How Data Can Help You Maximize Marketing Performance 1240 520 Eveline Smet

How Data Can Help You Maximize Marketing Performance

Once upon a time, Excel was all you needed. It was the cornerstone of all business strategies. Companies would rely on past data to formulate seemingly watertight growth plans. Those days are long gone. If you’re still using spreadsheets alongside your gut feelings to steer your business, it’ll never grow…

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