Europ Assistance, part of Generali, is one of the largest insurance providers in the world. The company offers travel insurance, cancellation insurance, roadside assistance and operates through 33 countries around the world. We are the lead digital agency for the Belgian market.
Creating a Content Strategy Aligned with the Customer Journey
We have successfully created a content strategy that will help visitors to find the information they need at the right moment of their journey.
Keeping in mind that creating articles based on the SEO principles is essential for generating organic traffic on the website.
However, classifying which articles are at what stage of the funnel is as even relevant. Our knowledge allowed us to analysis which stages of content where missing. We are continuing to fill the gap step by step.