This summer, we successfully harnessed AI to deliver a highly effective and innovative marketing campaign for Europ Assistance. By blending our creativity with advanced AI tools, we were able to create visuals that not only captured the essence of the brand but also engaged and converted their target audience.
However, let’s be realistic : this was far from a “one click” job.
AI tools definitely helped us realize the exact design we had in mind. No need to organize a professional photoshoot or try to find “the” stock images that would be as close as possible to the creative concept. On that matter, it’s an important save in time and cost and a next level experience in terms of creativity.
On the other hand, the process is still quite long as it’s all in the details : verify that the faces look as natural as possible, that everyone has 5 fingers and above all, get approval from the client and meet their expectations. One AI tool to achieve the desired result will never be enough, at least for now. At The Growth Agency, we see AI not as a replacement but as a partner in creativity.
So, why would you work with an agency for your design projects? Because we understand both the potential and limitations of AI tools. This understanding can make a big difference in your project. It ensures that your project benefits from AI’s efficiency while maintaining the high-quality creative standards your brand deserves.
The tools are evolving, and so are we. Our growth agency is always staying updated with the latest AI tools. Here are some visuals we’ve enhanced using new technology or better tools. For instance, this MidJourney visual from our initial campaign (left) was upgraded with Freepik Mystic (right).
With the continuous evolution of AI technology, The Growth Agency is steadfast in its commitment to harnessing these innovations to drive growth and achieve exceptional outcomes for our clients.
Want to see how AI can optimize your creative process, save time and increase marketing budget efficiency? We’re happy to have a chat!