How to invest your marketing budget the smartest way, to keep up with competitors with larger media budgets?
Prediction based advertising for travel insurance provider
We’re tracking : ROAS (return on ad spend), revenue and conversion probability
We now have a clear overview of the market and the opportunities. We know where there are gaps and where we can spend our marketing budget to get the highest return on ad spend. We still are investing less than the competitors, but we’re investing in a much smarter way. We shifted away from one big offline marketing campaign in summer to adopting an ‘always on’ methodology where we follow the market trends and the sales volume.
With the implementation of prediction based advertising, we will increase our overall ROAS with 32,25% YoY.