1. Home
  2. Knowledge Base
  3. Design
  4. Brand Identity
  5. How can you change brand identity?

How can you change brand identity?

To change brand identity, start by defining the desired new brand values, personality, and unique selling proposition. Develop new visual and verbal elements that reflect these attributes. Communicate the change to the target audience and explain the reasons behind it. Be consistent in the implementation of the new brand identity across all marketing channels.

Was this article helpful?

Related Articles