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  5. What is market penetration growth strategy, and how is it different from market share growth?

What is market penetration growth strategy, and how is it different from market share growth?

Market penetration growth strategy focuses on increasing a business’s market share by selling more products or services to existing customers or by attracting new customers. Market share growth, on the other hand, focuses on increasing a business’s share of the overall market by taking customers away from competitors.

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