The metrics you should track to measure the performance of your Google Ads campaigns include clicks, impressions, click-through rate (CTR), conversion rate, cost per click (CPC), cost per acquisition (CPA), and return on ad spend (ROAS).
The metrics you should track to measure the performance of your Google Ads campaigns include clicks, impressions, click-through rate (CTR), conversion rate, cost per click (CPC), cost per acquisition (CPA), and return on ad spend (ROAS).