Lead Generation for SipWell
SipWell is a sales driven organisation that relies heavily on the amount of incoming leads per month. By experimenting with lead generation on different channels, we were able to lower the customer acquisition cost with more than 25%. We also doubled the amount of incoming leads in their top months by scaling the channels and the target groups that we're most likely to convert. SipWell targets both the B2B and B2C market, so we make sure that our campaigns are implemented with different objectives in mind. We use PPC ads, SEO, inbound lead generation tactics, influencer marketing and lead magnets. By using retargeting campaigns and creating a phased ad strategy across different channels, we make sure that we keep improving our lead generation track and the quality of incoming leads.