Data Strategy for Provincie Antwerpen
We helped the communication department of the Province of Antwerp with their digital strategy and helped them setup a data management vision. By creating communication persona's, it became easier to define the data structure needed in order to communicate in a clear and engaging way to their different stakeholders. We defined the brand values of the Province of Antwerp and we set clear communication objectives with smart KPI's. Together, we wrote down our strategic manifesto. After mapping all the data sources and creating a data structure, we defined a few test cases based on our different user persona. We then executed one of these test cases together to create an internal business case for the other departments.