Content Marketing Archives | The Growth Agency

AI-powered content repurposing tools for business growth

Eveline Smet
27/03/2023
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Take Your Content Marketing to the Next Level with These 21 AI-Powered Repurposing Tools

Take Your Content Marketing to the Next Level with These 21 AI-Powered Repurposing Tools https://www.growthagency.co/wp-content/uploads/2023/03/AI-tools-1.jpeg 1240 520 Eveline Smet Eveline Smet https://secure.gravatar.com/avatar/66a8e595618e3ff1006b948beb53d7a9?s=96&d=mm&r=g 27/03/2023 27/03/2023

Are you a growth marketer looking to create content that converts? With online searches projected to grow exponentially, you need engaging content that resonates with your audience. But creating fresh and engaging content on a regular basis can be challenging. That’s where content repurposing comes in.

Content repurposing is the practice of taking existing content and presenting it in a new format or through a different channel. This strategy is often overlooked, yet it is a powerful way to increase the reach of your content, extend its lifespan, and reach new audiences. Repurposing also saves time and resources, allowing you to create new content from existing materials.

The good news is that AI-powered content repurposing tools are making it easier than ever to repurpose your content. These tools can help you automate and streamline the process of repurposing content, making it easier to create a variety of new content formats and distribute them across multiple channels. With AI-powered tools, you can identify valuable content that can be repurposed, improving the effectiveness of your content repurposing strategy.

5 Biggest Challenges CMOs will face in 2023

5 Biggest Challenges CMOs will face in 2023 https://www.growthagency.co/wp-content/uploads/2023/01/5-CMO-challenges.jpg 1240 520 admin admin https://secure.gravatar.com/avatar/394683db3bf076599b2cb30cb727a618?s=96&d=mm&r=g 11/01/2023 11/01/2023

As the marketing landscape continues to shift and evolve, chief marketing officers (CMOs) are facing various new business growth challenges for 2023. From the rise of first-party data and the need for digital transformation, through the challenge of Maximizing ROI in a volatile environment to building and retaining a top-notch team, CMOs have their work cut out for them in the year ahead! No worries, we’ve got it covered. Our team of growth experts has tackled the challenges head-on and given us powerful insights to help you overcome them.

Are you looking for the best practices to navigate CMOs challenges in 2023? Well, Hubspot’s research has revealed that these are your peers’ top predicted challenges for 2023! And thanks to our expert insights, we have an action plan ready just for you. So buckle up and let’s dive in headfirst.

CMO challenge #1: Staying on top of the latest market trends with a data-driven approach

In today’s fast-paced world, keeping up with the constant stream of new trends and data regulation changes can be tough. It’s the CMOs’ job to stay ahead of the curve and lead their companies to success. Here we explored the crucial points to achieve this goal:

First-party data and privacy regulations: First-party data is essential for CMOs’ marketing strategies in 2023. It’s collected directly from customers and gives valuable insights into their behavior, preferences, and interests. But new changes in data regulations make tracking customer behavior online even harder. What can CMOs do to overcome challenges as growth-wise marketing leaders in 2023? Create a first-party data strategy that includes: investing in new tech and solutions that can track and analyze customer behavior and preferences without relying on cookies. Build strong relationships with customers, earn their trust through transparent and fair data privacy policies, and offer valuable rewards or incentives for data sharing. Partner with businesses or organizations that have access to large amounts of first-party data.

Digital transformation: As digital transformation is becoming a must, it’s an important part of trends for CMOs to drive it for businesses. If they don’t embrace digital technologies and strategies, they risk losing market share and revenue. So, how can CMOs take advantage of digital transformation for business growth? By Implementing a CRM system, using a data analytics platform, investing in AI and ML, implementing a digital marketing strategy, developing a mobile app, and adopting cloud-based technologies are all potential solutions. Don’t let digital transformation pass your growth marketing by – embrace it and thrive! Check out the marketing & tech tools we use at The Growth Agency to stay up to date.

Trends observation and testing: Best practices to navigate CMOs’ leadership challenges include staying up-to-date on the latest trends and testing different marketing strategies to gain valuable data that drive customer engagement or sales. So, how can they stay on top of trends? Regularly reading industry reports and insights from sources like marketing blogs, trade publications, and research firms is one way. Using online calculators and tools, like A/B testing or customer surveys, to determine the effectiveness of different business growth strategies is another.

Check out these awesome resources to give you the edge in tackling this challenge: Tools: How AI is replacing Cookies, Trends Tracking: Infuture Institute, Top 7 digital transformation trends to drive efficient growth in 2023.

To conclude, keeping up with the latest market trends with a data-driven approach is a top challenge for CMOs in 2023. By understanding the value of first-party data strategy and trends observation and testing, CMOs can set themselves up for success in a complex and ever-changing marketing world. Don’t get left behind – stay on top of the growth with these crucial insights! Expand your knowledge with our blog article on recommended books for seriously committed CMO.

CMO challenge #2: Pivoting and implementing sprint sessions in response to the market changes

Are you ready for more advice on how to overcome challenges as a marketing leader in 2023? Let’s talk about disruptive market dynamics and pivot strategies with sprint sessions. This can be a daunting task, but with the right tools and mindset, CMOs can stay agile and responsive to market changes:

Disruptive market dynamics: Taking a look at Gartner’s insights, disruptive market dynamics can be tough to navigate for business in 2023, but with the right strategies, it is possible to stay ahead of the competitors. Investing in R&D to create innovative products and services, adopting agile business models with short sprints, partnering with other companies to share resources and expertise, and implementing a customer-centric approach to meet the needs of customers are all potential solutions.

Pivoting and sprints due to major changes: Pivoting and adapting to market changes is essential for trends impacting CMOs in 2023. They need to be aware of social, political, and environmental tendencies in the local and global market. To pivot effectively, it is good to experiment with different strategies and approaches, like testing different marketing channels and product features and using knowledge sources like industry events and webinars to learn more. By using marketing with contextual messages to communicate with customers in a relevant, timely way, CMOs can adapt their business growth strategy to major market shifts.

Some resources to use: Amazon: The Pivot Playbook, Template: Brand Pivoting Strategy Sprint.

Now with the knowledge of how to overcome disruptive market dynamics, with careful pivoting and smart sprint sessions, it can be done! New business growth opportunities will bring complex challenges for CMOs’ marketing strategies in 2023 – so make sure you stay alert by keeping tabs on the trends. Keep your strategies sharp with agility and confidence, and for a fresh perspective on growth, get in touch – let us show you the possibilities!

CMO challenge #3: Driving high-quality traffic and boosting customer engagement

With attention spans at an all-time low, it’s a challenge for marketing leaders to make the cut and earn customer loyalty in 2023. The stakes are high but so is the reward: quality traffic and greater engagement!

SEO and lead generation: In 2023, it’ll be crucial for businesses to use first-party data strategy in their SEO and lead gen strategies to improve visibility and customer experience. This data can help companies understand their customers and tailor their efforts to what works best. However, if customers have had bad experiences with a company in the past, they may be hesitant to share their data. To fix this, CMOs should focus on improving customer service and experience, and use first-party data to optimize landing pages and target the most effective channels for lead generation.

Cross-channel journey & hyper-personalization: Are you ready to take customer experience to the next level? By using AI and machine learning to personalize interactions with customers, CMOs need to constantly develop digital skills to give them the individualized attention they crave. This could mean using marketing with context by sending them tailored product recommendations, custom email campaigns, or even interactive content like polls and quizzes. And when you put customers at the center of everything you do, you’ll be able to identify new opportunities and create products that clients love. Don’t miss out on this chance to give customers the ultimate experience and stay ahead of the competitors in 2023.

Community building: Building a community of loyal customers is one of the biggest trends impacting CMOs in 2023. Not only can they provide valuable insights through first-party data strategy, but they can also help spread the word about your brand. In 2023, the CMO skillset will include building a loyal customer base. One way to keep your community engaged is by offering special programs, competitions, and other activities that reward their loyalty. This not only shows your appreciation but also keeps them coming back for more.

A couple of resources to learn: 6 Steps to building your community strategy for 2023, Progressive Profiling: LeadGen and First-Party data boost, How to build a powerful cross-channel marketing strategy.

Here you got it! You’ve just learned about how to drive high-quality traffic and boost customer engagement.

To overcome disruptive market dynamics, these strategies will definitely thrive in the competitive world of 2023.

CMO challenge #4: Maximizing ROI on marketing spend and improving data management

In today’s volatile and rapidly changing market, it’s more important than ever to ensure that our marketing investments are relevant and effective. According to the Digital Marketing Institute’s report, one of the biggest business growth challenges for 2023 will be to deliver greater ROI on the marketing budget. But that’s not all – they also need to make sure our data is clear and accurate, and that their task management and operational procedures are up to par. In this section, we’ll explore strategies for tackling CMO leadership challenges and setting ourselves up for success in 2023:

ROI proof in volatile environments: Maximizing ROI on marketing spend is crucial for CMOs in volatile business environments in 2022. To succeed, they need to use data visualization techniques and checklists to simplify data presentation to the CEO and growth marketing team, highlight ROI with metrics like cost per customer acquisition, and lifetime value, and provide context and interpretation for the data. Illustrating the impact of digital marketing with case studies, examples, and anecdotes, and using storytelling and narrative techniques to engage the audience can make the data more compelling and persuasive. Supporting materials are also a good addition – customer testimonials, press coverage, and awards can also reinforce the value of our growth marketing efforts. Let’s make sure we’re getting the most out of our marketing spend!

Data clarity and accuracy: By using digital transformation for business growth to achieve data clarity and accuracy, CMOs should invest in new tech and solutions such as data management tools and technologies like data warehousing, analytics platforms, data visualization, and data governance software. Implementing a data governance framework and conducting regular data audits can also help maintain data accuracy. By taking these steps, CMOs can make sure their data is reliable and trustworthy, allowing them to make better decisions.

Relevant task management improvement of operational procedures: As the volume and complexity of first-party data strategies and technical skills continue to grow, it can be time-consuming and labor-intensive for CMOs to manage and make use of this data effectively. To improve data management, another CMO leadership challenge will be to focus on establishing clear roles and responsibilities, developing data literacy and skills, and investing in collaboration and communication tools. By doing so, they can overcome challenges such as time constraints and limited support from marketing and IT teams, and improve task management and operational procedures.

Here are some additional resources you can use for this challenge: 23 Best Data Visualization Tools for 2023, How to report data to C-level Executives, How can data management improve business process?.

Improving data management and maximizing ROI on marketing spend will be a crucial challenge for marketing leaders in 2023. To succeed, they need to prioritize relevance and accuracy, and continuously improve task management and operational procedures. Let’s take on these challenges and come out on top!

CMO challenge #5: Building and retaining a top-notch team

Welcome to the final challenge on our list: building and retaining a top-notch team. As CMOs, we know that our success is all about having a top-quality team. That’s why it’s so important to be proactive in hiring new talents and retaining existing ones. In this section, we’ll explore strategies to make sure our teams are always at their best.

Hiring new talent: Having a top marketing team will be crucial for any business in 2023. Growth leaders in marketing teams need to hire qualified staff with the latest digital skills and expertise. But how do we solve this challenge? By building a strong employer brand and company culture that attracts top talent, using solid SOPs and recruiting tests to outline specific skills and tasks for a marketing position. Moreover, by using game-based assessments to evaluate candidates’ skills in a fair, authentic, and engaging way.

Retaining existing talent: One of the key CMO challenges is retaining top growth marketing teams in a competitive job market. So, how to stay ahead of the competitors in 2023? By providing opportunities for professional development and career advancement, like training programs offered by The Growth Agency or leadership development initiatives tailored to individual employees. By creating a positive, supportive work environment with a strong emphasis on teamwork and collaboration, and by providing regular feedback to improve job performance. By offering a competitive salary and flexible work arrangements, like the option to work remotely or have flexible hours. Let’s keep our top performers on board!

Here are some additional resources you can use: Employer brand playbook, Forbes: 2023 Hiring & Recruiting Trends, LinkedIn Business: Attract and Retain Top Talent.

That’s a wrap! Remember: your success depends on having a knowledgeable team. If you want to up your marketing team’s knowledge game, check out the blog article that will help you figure out what your favourite CMOs’ role is in the team management process.

Top challenges for CMOs in 2023: A Summary

To sum up, CMOs will face a range of business growth challenges to succeed in 2023. To stay on top, the CMO skillset will require a remarkable combination of agility, adaptability, and strategic thinking. The most important areas with potential difficulties include:

Staying on top of the latest market trends with a data-driven approach
Pivoting and implementing sprint sessions in response to the market changes
Driving high-quality traffic and boosting customer engagement
Maximizing ROI on marketing spend and improving data management
Building and retaining a top-notch team

Calling all CMOs ready to take on the year 2023 – The Growth Agency is here and equipped with a comprehensive plan tailored just for you! Join us as we prepare your business for monumental growth in the upcoming years. New challenges await – are you up to it?

admin
05/12/2022
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5 Trends that will shape digital marketing in 2023

5 Trends that will shape digital marketing in 2023 https://www.growthagency.co/wp-content/uploads/2022/12/Blog-Image-Marketing-trendsMarketing.jpg 1240 520 admin admin https://secure.gravatar.com/avatar/394683db3bf076599b2cb30cb727a618?s=96&d=mm&r=g 05/12/2022 05/12/2022

As the world of digital marketing evolves, new trends and technologies emerge every year. In this article we explain five major changes in store for the next 12 months – you don’t want to miss out on the opportunity to upgrade your growth strategy for 2023

Digital marketing trend #1: Artificial intelligence as the marketer’s secret weapon

As artificial intelligence matures, companies are exploring new ways to engage their customer base. One such way is through artificial intelligence (AI). Businesses can use AI for a number of purposes including improving customer service by providing personalised ad campaigns or even creating products from scratch! With so many perks being offered by this technology it’s no wonder why businesses around the world have already started adopting its uses in order reach out efficiently while also staying on top what customers want However, as with any new technology, there are also some potential risks associated with AI such as data privacy concerns and the potential for biassed results.

AI is likely to become an increasingly important part of the digital marketing mix. Keep an eye on it and see how you can use AI to benefit the digital marketing aspect of your business:

AI will change the way that digital marketers collect and analyse data. Marketers will increasingly rely on AI-powered tools to help them make sense of the vast amounts of data, to better understand customer behaviour, develop more targeted marketing campaigns, and measure the success of digital marketing practices.Tensorflow and Gretel are some examples of AI data tools that help marketers to get insights from all marketing data and make smarter decisions, make more accurate predictions and improve the effectiveness of their marketing campaigns.
AI will also enable marketers to personalize their communications with consumers and send highly personalized messages to them based on their specific needs and interests. This personalized way of communication will be immensely valuable in fostering customer loyalty and driving sales. It is worth looking at some of the AI communication tools to stay up to date with digital marketing trends in 2023.Campfire, Kore, and Meya are all conversational AI tools that help marketers create engaging customer service chatbots and automated conversations that can deliver personalized recommendations and articles.
AI can also help digital marketers automate copywriting, keyword research, and even video making. For instance, Jasper is an AI-powered copywriting tool that provides customized copywriting advice. Whether you’re writing for social media, email marketing, or even your website content, Jasper helps you craft the perfect message for maximum impact. Descript is another AI video/audio editing tool that can also transcribe audio and video files into text, making it easy to create subtitles or closed captions for your videos.

Read more about the AI tools that our growth experts use at The Growth Agency here.

There’s no doubt that artificial intelligence will play an important role in digital marketing trends for the next year. Thanks to AI, marketers can make their work more data-driven and personalized than ever before with better efficiency too!

Here are a few courses on the subject that can help you get started: Artificial Intelligence in Marketing, Modern Artificial Intelligence Masterclass: Build 6 Projects, Artificial Intelligence Harvard University Courses.

Digital marketing trend #2: Dominate the search results by being voice-ready

If 10 years ago someone told you that Siri will find her way into digital marketing, would you believe it? Fast forward, and we’re looking at voice search and digital assistants as a huge digital marketing potential. The convenience of using our voices to search what we need is what made voice search grow from a niche technology to an integral part of many people’s lives. You are wondering why? Here are 3 main reasons:

More and more people are using voice assistants like Siri, Alexa, Bixby and Google Assistant to find information online. As a result, marketers need to optimise their content for voice search if they want to be found by their target audience. We’re talking about SEO!
Right now, Digital assistants are mostly used for basic tasks like setting timers and playing music, but in the future, they’ll be able to answer complex questions. For example, Instead of having to see or hear an ad and then mentally process it, people will be able to ask digital assistants about products and get immediate responses.
In the past, Voice-activated devices were mostly limited to smartphones and smart speakers, but now, they’re everywhere – TVs, cars, appliances, which will make it easier for consumers to interact with brands and make buying decisions without ever having to use a screen.

It’s clear that digital assistants and voice search are going to impact digital marketing in 2023 and the years ahead. Businesses that are able to adapt their strategies to these new technologies will be well-positioned to succeed in the future.

The Growth Agency has been helping clients with data and new technologies for 10 years. If you’re looking to adjust your strategy to marketing trends for business growth in 2023, book a free call with one of our growth experts here.

Digital marketing trend #3: Let customers experience your brand in Metaverse

Another recent development that is expected to have a major impact on digital marketing is the rise of the Metaverse. Metaverse provides a new, immersive way to experience the internet that has already started to change the way digital marketers reach consumers.

In Metaverse, brands can create their own virtual 3D spaces that can be used for everything from product launches to virtual events and trade shows. It includes the use of Virtual Reality (VR), Augmented Reality (AR) and Mixed Reality (MR).

Metaverse is expected to replace traditional websites as the primary way that consumers interact with brands online. Here are some examples of how brands can use Metaverse:

Brand experience: Brands will be able to create immersive experiences within Metaverse that allow them to connect with customers on a deeper level. For instance, Nike has created a virtual store within the Metaverse that allows customers to try on and purchase shoes without ever leaving their homes. Coca-Cola also has used the Metaverse to create a virtual version of its popular Happiness Machine.
Virtual games: the Metaverse can be used to create the most exciting possibilities for marketing such as play-to-earn games. Players can earn rewards for completing tasks or reaching certain milestones and the rewards can be redeemed for real-world products or virtual items within the game. This presents a unique opportunity for companies to promote their products and implement a new marketing strategy for a captive audience.
Hyper-targeting: By understanding the unique context of the Metaverse, digital marketers can hyper-target their audience with laser precision. Contextualization will be one of the key digital trends developing over time. In the Metaverse, context can be used to raise awareness of a product or service through targeted ads and in-game events.

Metaverse will have a major impact on how brands interact with consumers online and collect valuable data about their customer’s behavior in order to fine-tune their digital marketing strategies. Marketers who are able to adapt to this virtual dimension will be well-positioned for success.

Last but not least, here are some of the courses we recommend for exploring this topic: Metaverse and NFTs for marketing, What is the Metaverse?, Certified Metaverse Expert™.

Marketing trend #4: GDPR and marketing: how to align growth and data privacy?

As we all know, the General Data Protection Regulation (GDPR) is a set of regulations that member states of the European Union have to implement to protect the online privacy of their citizens. The regulation came into effect on May 25, 2018. Since then, growth marketers have to comply with these regulations or face hefty fines. How will GDPR affect growth marketing in 2023?

Cookies are going to disappear: In recent years, there has been growing concern over the use of cookies and their potential to violate user privacy. As a result, there have been calls for them to be phased out entirely by 2023, however it has been delayed until 2024. This gives advertisers more time to test cookie replacements, but it also means that there will be a longer transition period for users and businesses. In the meantime, it is important to keep an eye on the developments in this area and to be prepared for the changes.

First-party data: Another way GDPR affects growth marketing is that brands will focus more on first-party data. First-party data is data that a brand collects directly from its customers. This data is considered to be more accurate and reliable than third-party data, which is data that is collected by other companies and then sold to brands. As a result, brands will have to focus more on collecting first-party data to target their customers effectively in their growth marketing efforts. Under GDPR, brands also have to get explicit consent from users before they can collect and use their data.

Changes in EU Acts: EU Data Act builds on the GDPR by extending these same requirements to all devices that generate and store data, including smartwatches, fitness trackers, and other wearables. The EU Data Act will also require businesses to provide clear and concise information about their data collection and processing activities. Moreover, the EU Artificial Intelligence (AI) Act is currently in the proposal stage. This legislation would categorise AI applications by three risk categories: Unacceptable Risk, High Risk, and Others. Businesses that use AI voice assistants and products, such as CV-scanning tools that assess applicants, will have to take note of the future requirements they’ll be responsible for, in terms of device data collection and processing.

GDPR will have a big impact on email marketing: Under GDPR, growth marketers will have to get explicit consent from users before they can send them emails. In addition, they will have to provide a way for users to unsubscribe from their mailing list easily. As a result, digital marketers will need to be more careful about how they collect and use email addresses. They have to make sure that their marketing content is relevant and valuable enough for users to want to keep receiving it. If you want to know more about GDPR read this blog post prepared by The Growth Agency’s marketing team.

So, there you have it! These are just some of the ways that GDPR will affect growth marketing in 2023. Marketers will need to make smart marketing adjustments and stay up to date with the latest EU regulations.

Digital marketing trend #5: New platforms and more personal marketing as a result of digital marketing landscape fragmentation

In January 2022, social media giants Meta and Twitter lost 26% and 31% of their shares respectively due to the poor user engagement. The loss in value not only affected the platforms themselves, but also the digital marketing landscape as a whole. As a result of the decline in Meta and Twitter’s stock prices, many brands began to re-evaluate their social media strategies.

This tendency will be visible much more in 2023:

New innovative platforms: As a result of decreasing user engagement in Meta and Twitter, digital marketing can face some major changes in the future. That’s why new platforms (for example Tik Tok) may slowly step up trying to take advantage of this situation. Start-ups and smaller businesses will have a much better chance of succeeding.

Creative and personalised digital marketing: Declining user engagement in Meta and Twitter makes businesses find new ways to reach their target audience in the future. It could also lead to the more creative use of digital marketing tools, such as influencer and content marketing. That’s why we can expect an increase in user generated content (UGC) and more organic ways to advertise products and services.

New rules and freedom of speech: Equality, more democratic rules and freedom of speech will become a new trend across all digital platforms. This will level out the playing field for digital marketers, who will need to focus on creating truly compelling content if they want to affect their target audience without ideological barriers. In addition, the new rules will also ban platform providers from collecting data on their users without their consent. This will make it much harder for marketers to target ads and create personalised user experiences.

In any case, the reduced influence of Meta and Twitter will undoubtedly change the landscape of digital marketing in 2023. By leveraging authenticity, new platforms and rules with freedom of speech, brands could build deeper connections with their customers and drive bottom-line results in the future.

Five key areas that will impact growth marketing in 2023 – A summary

In conclusion, these five key areas will have the most significant impact on the future of digital marketing in 2023:

Artificial Intelligence
Voice search and digital assistants
Metaverse
General Data Protection Regulation
New platforms and more personal marketing according to the digital marketing landscape fragmentation

We’re always ahead of the curve when it comes to creating winning strategies for our clients. If you need help coming up with a plan that will work well in 2023, reach out!

If you would like to read more on marketing and tech tools, you can also dive into our articles about the best marketing automation tools for your business.

admin
25/04/2019
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Content Marketing

15 Content Marketing Hacks to Stay Ahead of the Competition

15 Content Marketing Hacks to Stay Ahead of the Competition https://www.growthagency.co/wp-content/uploads/2019/04/15-Content-Marketing-Hacks-to-Stay-Ahead-of-the-Competition.jpg 1240 520 admin admin https://secure.gravatar.com/avatar/394683db3bf076599b2cb30cb727a618?s=96&d=mm&r=g 25/04/2019 28/05/2019

Right now, there are at least 5.61 billion indexed pages on the Internet.

Yeah, that’s a lot of content.

Each time a competitor in your industry adds a new web page or blog post, it becomes more difficult for your content to reach customers.

With these 15 content marketing hacks, you can get in front of more customers and attract more clients!

Here are our 15 content tips to help grow your business.

1. Get In-Depth

Give your content a little extra attention by diving into the details. An informative article of 2,000 or more words often performs better on search engine rankings.

That’s right; Google actually prefers lengthy, in-depth articles. Since people are more likely to click on links at the top of the page, these posts will also increase your website traffic.

The more traffic these articles receive, the more Google will view this content as relevant to the original search term.

These articles also improve conversions, so you’re increasing reach, visits, and sales with one move.

To create in-depth content, consider:

A broad topic with a long-tail keyword
Adding imagery to keep readers engaged
Keeping it interesting
Backing up your information with industry facts

Then, end your post with a clear call-to-action. This will help push readers to convert into customers!

2. Break Out the Tools

Tools such as Google’s Keyword Planner and Google Trends can also help step up your content game.

With Google Keyword Planner, you can brainstorm blog ideas that are relevant to your product or service. The Planner shows keyword suggestions and search volume for these keywords. You can even save your new keywords as a game plan.

That way, you can come up with new blog ideas and plan for future posts!

Meanwhile, Google Trends can help you discover which topics are trending. In addition to showing you search volume, you can also compare keyword popularity. Trends even breaks the data down by state, so you can create a local SEO plan as well.

Once you have your keywords, go ahead and search them. Discover blog posts that already have top of the page status.

That’s your competition. Then you can either create all-new content or try the skyscraper method (below).

3. Build Skyscrapers

No, not literally! The skyscraper method allows you to create improved content. That way you’re writing material that’s better than what currently shows in Google’s search engine results pages (SERPs).

To use this technique, use the research from the previous step. Go ahead and search for one of your new keywords.

Now take a look at the first three results. Once you recognize how you can improve this content, write your own post!

Then share it across your social media platforms.

With the skyscraper method, you can build on an already-existing idea and make it so much better. Put your personal spin on it, inject your brand, and use backlinks.

Then you can rise above the competition, just like a skyscraper.

4. Update Popular Posts

Use Google Analytics to determine which of your existing posts are the most popular.

Here’s the thing though: they won’t be popular forever.

Like you, millions of other companies are posting blog posts and page content online. By updating your most popular content, you can make sure that content never goes stale.

After all, Google prioritizes relevant, unique, and recent content. Here’s how you can update your posts:

Give the introduction and conclusion a rewrite
Double check all statistics and research in case they’re out of date
Check to make sure all links still work
Switch up the examples you use
Add more content
Break up areas with long paragraphs using sub-headers and bullets
Switch the featured image out

As you update the content, remember the original purpose of the piece. Make sure it stays centered around that purpose.

5. Excel with SEO Best Practices

Don’t let these content marketing hacks distract you from the SEO essentials.

With each new piece of content you post to your website, make sure to check the Yoast SEO plugin. The criteria Yoast uses to recognize optimized content is there to help your posts excel!

To start, check to make sure transition words and phrases are used at the beginning of new ideas. This will help readers, especially those who skim read.

It’s also important to check your sentence and paragraph lengths. Shorter sentences will improve flow and keep readers moving to the next paragraph.

Don’t forget to add your internal and external links (more on this later).

You can also test your content in the Hemingway App to improve your content’s readability. This tool will check for adverb use, word choice, sentence length, and more. Shoot for a nine or lower so your content is easy to read for all website visitors.

6. Be a Guest

You can also attract more clients and new website visitors with guest blogging.

By posting on someone else’s blog, then linking to your company’s website within the blog, you can direct those readers to your own website. This allows you to leverage someone else’s audience to build your own.

As you write your guest blog, focus on your audience. Provide them with relevant, unique content they can’t get anywhere else.

As a result, they’ll come to consider you an authority in your industry. In addition to boosting your organic SERPs ranking, guest blogging also boosts your credibility.

Using guest blogging, you can make a new audience aware of your company and turn that awareness into trust. Common among digital marketing hacks, guest blogging is a great marketing method for promoting your business.

7. Start Shooting Video

Not all of these content marketing hacks involve written content. Instead of a blog post, you can break out the spotlight and shoot video content for a change!

When you post your video within a website post, don’t forget your SEO practices to optimize your content. Then, share your video on social media.

This will help attract more clients to the video on your website, which then boosts the page ranking.

8. Get Social With It

We’ve mentioned sharing your content on social media a few times. In addition to informing your own followers about new content, this also allows you to leverage their followers as well.

With social sharing, your original post can reach your followers, and their followers, and so on, creating a ripple effect. As a result, you can expand your reach and lead more clients towards your website.

On your blog, make sure your social media sharing icons are within view. Make it easy with big share buttons or a click-to-tweet option. That way, readers can easily share excerpts of your work.

Social media can help improve your lead generation and lead to more sales!

9. It’s Game on

Popular among content marketing hacks, gamification uses our society’s desire to share everything to your advantage.

Like retweet sharing on Twitter or reactions on Facebook, gamification turns your blog posts into a shared experience.

For example, customers can vote on their favorite posts and raise those posts to the top of your blog page. This also increases the feeling of connectivity, the same way social media does.

10. Love Up Links

Google checks for internal links (links on your company website) and external links (links to other websites) when crawling your content.

In addition to improving your SERPs ranking, link building also helps readers explore your content. Choose relevant words or phrases to link so they stand out. Then, direct your readers to a page that dives deeper into that subject.

As a result, you can decrease your bounce rate, improve your click-through-rate, and keep visitors on your blog longer.

Using high-quality references in your external links can help increase your credibility. These can include statistics, references, research, or examples that support your own content.

11. Stand Out (and Up!)

Whether you’re using the skyscraper method or writing unique content from scratch, it still needs to stand out. After all, you don’t want to look like one of those 5.61 billion pages you’re competing with.

Instead, search for ways to stand apart from the competition. Consider the value you’re offering readers and make sure they can’t get it anywhere else.

If you can’t provide unique information, at least spin it in a way that engages clients like no one else can. As a result, people are more likely to visit your website than a competitor’s.

Remember, Google searches for unique content. As a result, it’s important to stand out. That way, you can get higher up on search pages.

Make sure your company stands out with growth hacking services.

12. The Need for Speed

That’s right; website speed is a Google ranking factor. Think about it this way: Google wants to list websites on SERPs that are relevant to the search, unique, and offer quality functionality.

A slow-loading website is frustrating for everyone involved. If a potential customer lands on your website but can’t see or experience the content, they’ll probably leave.

By improving your website’s load time, you can give readers a better user experience. To boost your speed, cut back on unnecessary plugins that might cause a lag. You can also limit the number of heavy photos on your landing pages.

Take a look at your pages as if you’re seeing them for the first time. Consider what images, features, and content are essential, then cut back the rest.

After all, your blog posts don’t need fancy bells and whistles to engage customers.

With more focused pages and fewer distractions, you can also keep the reader’s attention where it belongs: on your content! At the same time, you can raise your ranking and attract more clients.

13. Improve Your Writing

Speaking of keeping readers engaged, remember why they’re on your website in the first place! These content marketing hacks won’t actually improve your rankings without content to work with.

To start, try the AIDA writing method. AIDA stands for:

A – capture attention
I – build interest
D – create desire
A – call-to-action

This strategy will help you win your readers’ attention and, by the end of your blog post, encourage them to convert on the page.

As a result, you can keep visitors on your website longer and increase sales.

Headlines can also help improve your writing. While in the planning stage of your blog post, consider how you can organize the content.

Then, break it up into headings, subheadings, and/or bullets.

This will improve your readability so website visitors read all the way to the bottom of the page.

As you write, remember who your audience is and the value you’re providing them. Focus on communicating to that audience (instead of just writing a blog post) and that effort will show on the page.

14. Test It Out

If you’re unsure about any of these content marketing hacks, why not test them out?

This helps if you’re unsure about which blog titles or CTAs best engage your customers. With A/B testing, you can try alternatives, then measure the results.

That way, you can learn about your customers and make informed decisions with your future blog posts.

A strong title can help attract visitors, while an effective CTA turns those visitors into paying customers. Once you recognize which styles and words work best for your target audience, you can optimize your content for the highest results.

Learn more about how data can help maximize your marketing performance.

15. Revamp Your Content

Content repurposing allows you to get the most out of your content. This can include reusing content across numerous marketing channels, even more than once.

If the content isn’t detailed enough, expand on it.

If you can display the information in a visual (such as an infographic) that’s more informative and engaging, redesign it.

By revamping old content, you can help improve the ranking and provide readers with more relevant, engaging information.

Up Your Game With These 15 Content Marketing Hacks

With these 15 content marketing hacks, you can step up your game and boost your content. As a result, you can get in front of even more customers and drive business growth!

Discover more effective strategies and growth resources on our blog!

Content Marketing