Search Engine Optimisation

Browse our Search Engine Optimisation (SEO) articles featuring the Best SEO agencies latest strategies and insights on Search Engine Optimisation. Topics include Search Engine Optimisation, finding the right content strategy for your business, setting up link building blueprints, SEO audits, Full SEO website analysis, SEO Website Migration, and many more.

Having the right  SEO strategy allows a company to create sustainable inbound of quality traffic.  … It’s a massive part of the digital marketing mix.

Top 10 basic SEO rules to rank in Google

Top 10 basic SEO rules to rank in Google 845 412 Maryam

In today’s digital world, SEO is more important than ever for businesses looking to rank high in search engine results and attract organic traffic. But have you ever wondered how search engines like Google rank your website? Search engines use a complex algorithm to rank websites, taking into account a variety of factors. If you want your website to rank highly in search engine results pages (SERPs), you need to follow basic rules of search engine optimization (SEO). This guide will provide some great basics on the subject. Following these basic practices make it easier for search engines to understand and present your content to users. Here are 10 essential SEO rules based on Google’s SEO starter guide that will help you to improve your ranking and visibility in Google:

1. Determine whether search engines find your site

In order to appear in search results, Google (and other search engines) needs to crawl and index your website. Crawling is the process of following links and discovering new pages. Indexing is the process of adding those pages to the search engine’s database. When someone types a query into the search engine, the index is searched for relevant results. In order for your pages to be crawled and indexed, you need to make sure that your website is well-organized and easy to navigate.
You also need to create sitemaps. Sitemaps are files that list all of the pages on your site and help the search engine find them. You need to submit your sitemaps to the search engine so that it can start crawling your site. By taking these steps, you can ensure that your website will be properly indexed and will appear in search results.

2. Exclude pages you don’t want to be crawled

As a website owner, it’s important to make sure that Google is only indexing the pages that you want to be included in search results. Googlebot is the web crawler used by Google to discover and index web pages. By default, it is set to crawl the entire web, but you can use a robots.txt file to tell Googlebot which pages you do and don’t want it to crawl. If there are pages on your site that contain duplicate content or outdated information, you can use the robots.txt file to exclude them from Google’s crawl. This file is located in the root directory of your website, and it tells Google which pages to crawl and which to ignore.

You can also use the robots.txt file to temporarily exclude pages from Google’s index, which can be helpful if you’re making changes to your website and don’t want those changes to be reflected in search results until they’re ready. To tell Googlebot which pages not to crawl, simply add a “disallow” directive to your robots.txt file. This directive will instruct Googlebot to ignore any pages that match the specified pattern. For example, the following directive would prevent Googlebot from crawling any pages on my site that begin with “/admin”: Disallow: /admin/*. Keep in mind that your robots.txt file must be located in the root directory of your website in order for it to be effective. By carefully managing your robots.txt file, you can ensure that Google is only indexing the pages that you want people to see.

Google provides another way to tell its crawlers which pages you don’t want included in search results. The “noindex” tag is another choice which is mostly used for blocking more sensitive or confidential material. This tells Google not to index a certain page, meaning it won’t show up in search results. You can also use the “nofollow” tag to tell Google not to follow any links on a certain page. This is helpful if you have a page full of links to other sites, and you don’t want Google to crawl those other sites.

3. Help search engine and users understand your content

As a webmaster, it’s important to make sure that Google can see your page the same way a user does. This way, you can be sure that your content is being properly indexed and ranked. There are a few things you can do to make sure of this:

  1. Googlebot is the web crawler used by Google to discover and index web pages. To ensure that Googlebot can properly understand your website, you should allow it access to your website’s JavaScript, CSS, and image files. If these assets are blocked by your website’s robots.txt file, it can prevent Googlebot from rendering and indexing your content correctly. This can negatively impact your website’s ranking in search results. Therefore, it is important to make sure that your website’s robots.txt file does not block Googlebot from crawling your website’s assets.
  2. Check your page’s title and meta description tags. One of the most important elements of SEO is the page title and meta description tags. The title is the text that appears in the search engine results page (SERP), and the meta description is the brief description that appears underneath the title. Both of these elements are important for attracting clicks from users. They are used by both search engines and users to understand what the page is about. Make sure they accurately reflect the content on your page.The title tag should be unique, clear and concise, and it should include the keywords that you want to target. The meta description should be similarly focused, and it should entice searchers to click through to your website. By ensuring that your title and meta description tags are optimized, you can help your website attract more visitors from organic search results.
  3. Use heading tags to improve the readability of your code and make it easier for search engines to index your content. Heading tags are an essential part of HTML. They are used to indicate the hierarchy of a document, and they help to give structure to a web page. Heading tags can also be used to emphasize important text. Each heading should be followed by relevant and informative text. Using too many heading tags can negatively affect the readability of your code, so be sure to use them sparingly.
  4. Use structured data markup. Structured data markup is a code that you can add to your website to help search engines better understand your website’s content. When your website includes structured data markup, it can appear in rich search results, which can attract more traffic to your site. In addition, structured data markup can help you get your website indexed more quickly and improve your click-through rate. As a result, using structured data markup is a great way to improve your website’s visibility and traffic.

4. Enable Search result features for your site

In today’s competitive digital landscape, it’s important to do everything you can to make your website stand out. One way to do this is by ensuring that your pages are eligible for special features in Google Search results. This can be accomplished by correctly marking up your page with structured data. It can enable your page to be eligible for review stars, fancy decorated results, featured snippets, rich results and other enhancements. So if you want your website to stand out from the competition, be sure to correctly use structured data on your pages.

5. Create a search engine/user friendly site hierarchy

A website’s hierarchy is its organizational structure. It’s the way a website’s content is arranged in a way that makes sense. This can be done by grouping similar topics together and nesting pages within those groups. By organizing your website’s hierarchy, you can help visitors find the information they’re looking for more easily. Additionally, search engines will be able to crawl and index all of your pages more effectively, which can help improve your site’s search engine optimization (SEO). When organizing your site’s hierarchy, there are a few things to keep in mind. First, make sure that all of your important pages are accessible from the home page. Second, organize your pages into logical categories. And third, use clear and descriptive titles for all of your pages. By following these tips, you can ensure that your site is both search engine friendly and user friendly.

Additionally, it’s important to use Simple and informative URLs for each page on your website. Doing so can help improve your website’s search engine optimization (SEO) and make it easier for people to remember the address of your site. Keep your URLs short and descriptive, and avoid using long strings of numbers or letters. If you have a CMS (content management system), make sure that it generates simple URLs that are easy to read and understand. Taking these steps will help to ensure that your website is easy to find and navigate.

6. Optimize your website content

A search engine’s job is to find and rank the most relevant and useful results for a user’s query. In order to do this, they use a complex algorithm that takes many factors into account. Some of these factors include the quality of the content, the relevance of content to the user’s query, the number of other websites linking to it, the freshness of content, recency of engagement, and overall popularity. Unique and high quality content which is useful and engaging with a clear structure, created to meet the audience’s needs, with useful links to relevant sites will be ranked better in search results. The algorithm is constantly being updated, and different search engines weigh these factors differently. As a result, it’s important to keep up with the latest trends in SEO in order to ensure that your content is being properly ranked. By understanding how search engines rank content, you can make sure that your website is getting seen by the people who are most likely to be interested in it.

One of the latest updates is Google’s helpful content update aimed to reward the most helpful content for users and rank content created for people first, not for search engines first. Accordingly, a first-hand content or review created according to the audience’s needs, and make them feel they’ve learned about the topic or had a satisfying experience while reading, will be ranked better than the content created for search engines primarily.

User engagement is vital for any website that wants to be successful. And, one of the best ways to ensure user engagement is to create content that is interesting and useful. Of course, figuring out what your users find interesting and useful can be a challenge. However, it is important to remember that your site content is what will ultimately determine whether or not users stay on your site. In addition to making sure that your content is well written and free of errors, you should also strive to make it interesting and useful. Think about what kinds of information your target audience is looking for, and then structure your content accordingly. Once you have a good understanding of your audience’s needs, you can begin creating content that meets those needs. In addition, be sure to include plenty of visuals, such as photos, infographics, and videos. These can help to break up the text and make your site more visually appealing. By taking these steps, you can help ensure that your site content is both informative and engaging.

While the goal of any website is to attract users, it’s important to remember that search engines are also a key audience. After all, if your site doesn’t show up in search results, potential visitors will never even know it exists. Therefore, it’s essential to strike a balance between optimizing your site for users and search engines. For example, using too many keywords can result in your content sounding stilted and difficult to read. On the other hand, failing to use enough keywords can make it difficult for users to find the information they’re looking for. When done correctly, optimizing your content for both users and search engines can be a win-win situation.

User-friendly features such as clear and concise Copywriting, easy navigation, and relevant content will help to keep visitors engaged, while also increasing the likelihood that they’ll share your site with others. On the other hand, including keywords throughout your site will improve its visibility in search results. Ultimately, the best way to optimize your site is to focus on creating high-quality content that will appeal to both users and search engines.

7. Optimize your images

Images are an essential part of any website. Not only do they add visual interest, but they can also help to convey information and improve the user experience. However, images can also be a major contributor to slow page loading times. Moreover, search engines cannot index images, which means that they can have a negative impact on your website’s SEO. There are a few simple steps that you can take to optimize your images for SEO. First, make sure to use descriptive file names and alt text. This will help search engines to index your images and make them more likely to show up in image search results. Second, reduce the file size of your images without compromising quality. This will help to improve page loading times. Finally, make sure to use the correct file format. JPEGs are best for photos, while PNGs are best for graphics with limited colors. By following these simple steps, you can ensure that your images are both SEO-friendly and user-friendly.

8. Create a mobile-friendly website

A mobile-friendly website is a must in today’s tech-savvy world. A mobile friendly site is a responsive website that resizes to fit on any device, from a desktop computer to a cell phone. As more and more people use smartphones and tablets to access the internet, it’s crucial that your website is optimized for these devices. Otherwise, you risk losing potential customers or customers becoming frustrated with your site.

Mobile friendliness is important for two reasons: first, more and more people are using their phones to surf the web; and second, Google’s search algorithm now favors mobile-friendly websites. Google’s search algorithm is constantly evolving, and one of the latest trends is a move towards mobile-friendly websites. Not only do mobile-friendly sites provide a better user experience, but they also tend to rank higher in search results.

There are a few things you can do to make sure your site is mobile-friendly. First, use responsive design, which ensures that your site will look good on any size screen. Second, avoid using Flash or other plugins that aren’t compatible with mobile devices. Finally, make sure your content is easy to read on a small screen by using short paragraphs and large font sizes. By following these tips, you can create a website that’s accessible and user-friendly for everyone.

9. Promote your website

In order to have a successful website, you need to promote it properly. Finding the most effective method to promote your website, depends on the products or services offered, your target audience, and your budget. Besides SEO, which is one of the most common methods that make it more likely to be seen by potential customers, there are many other ways to promote a website. Other common methods include pay-per-click (PPC) advertising, social media marketing, and email marketing.

By creating engaging content and sharing it on your blog, you can drive traffic to your site and build an audience. Additionally, by placing ads on Google or other popular websites, you can reach a large number of people with your message. You can also submit your site to directories and listings, which can help to increase its visibility. By taking some or all of these steps, you can give your website the exposure it needs to attract more visitors.

10. Analyze your search performance and user behavior

There are many analytics tools that help you monitor the performance of your website as well as your user behavior in order to optimize the website performance and user experience. Google Analytics is one of the free tools that can help you to track your website traffic and see where your visitors are coming from. By understanding your search performance, you can adjust your marketing strategy to attract more customers from your target market. You can also use Google Analytics to track user behavior on your website. This information can be used to improve the user experience on your site and make it more likely that visitors will convert into customers. By taking the time to analyze your search performance and user behavior, you can stay one step ahead of your competition and ensure that your website is driving sales.

Would you like to learn more about SEO? Take a look at our article on  SEO tactics to boost traffic and drive sales.

Marketing & tech tools we use in the Growth Agency

Marketing & tech tools we use in the Growth Agency 1024 429 Maryam

Today, businesses have access to a wide variety of marketing and tech tools that can improve their efficiency and effectiveness in new and innovative ways. From cloud-based storage and collaboration platforms to project management software and CRM systems, there are a number of ways in which businesses can use technology to improve and streamline their operations, communication, real-time collaboration, marketing and decision-making, automate processes, and track data. These tools can help businesses to save time and money, improve communication and collaboration, and stay ahead in today’s competitive business world.

Technology has revolutionised businesses, and businesses that are able to use it effectively can reap huge rewards. Today’s business needs like working remotely, outsourcing and collaborating with different teams or companies, keeping real-time track of data, data analytics, strong customer relationships and quick data-driven decision making, make businesses use the right mix of technology and human expertise to stand out in a crowded marketplace. When used together, they can create a powerful toolkit that can help any business to succeed.

The Growth Agency is a fast-paced, data-driven team of marketers working based on the lean start-up principle: conduct experiments, analyse the data and scale what works. To achieve our goals, we use new marketing and tech tools and applications to automate our processes, communicate with our international team, collaborate on different projects in real-time, track and analyse data and manage various projects at the same time, effectively. Curious about the tech tools we use in our company? Then keep reading!

Team communication/collaboration tools

1. Slack

In the Growth Agency, Slack is the first app we open every morning! Slack is our main messaging app to communicate quickly and easily with our co-workers in different locations. Besides, we benefit from many other features of Slack like setting up different channels for different topics/projects, video chats, integration with other apps like Google docs and Google calendar, and even bots to track our daily progress. Since we often work remotely, Slack has been a great tool for team communication in the Growth Agency- it’s fast, efficient, and easy to use.

what is Slack?

Slack software is a business messaging and collaboration platform, designed for use in workplaces to facilitate communication between employees. It enables users to communicate with each other in real time via text, audio, or video. Slack also provides features such as file sharing, searchable history, and integration with other business applications. All content inside Slack is searchable from one search box and it integrates with a number of third-party services, including Google Docs, Dropbox, Heroku, Crashlytics, GitHub, and Zendesk. Slack is available on desktop and mobile devices, and can be used for both one-on-one communication and group chat. Businesses of all sizes use Slack to increase productivity, improve communication, and facilitate collaboration.

2. ActiveCollab

ActiveCollab is an essential part of our project management that helps managing projects and teamwork within the Growth Agency. We use ActiveCollab to assign tasks, keep track of deadlines, milestones, and progress across all team members. We also use it to communicate with each other, share files, and give feedback on work in progress. We’ve found it to be very helpful in sharing project updates with our clients. They can easily log in and see what we’re working on, as well as the status of each task. ActiveCollab has been a great addition to our company workflow.

What is ActiveCollab?

ActiveCollab is a project management and collaboration software designed to help teams work together on projects more productively. It includes features such as task management, time tracking, file sharing, and invoicing. ActiveCollab provides a central location for project files, conversations, task lists, and calendars. By keeping all project information in one place, it ensures that everyone is on the same page and can easily access the most up-to-date information. This improves communication between team members and makes it easy for them to stay on top of their work and collaborate effectively.

ActiveCollab can be used for both small and large projects, making it a versatile tool for businesses of all sizes. It also offers a number of customization options, so businesses can tailor the software to their specific needs. ActiveCollab can be accessed from any internet-connected device, making it a convenient tool for companies with remote employees or workers who are often on the go. It also offers a free trial, so businesses can try it before making a commitment. Whether a company is large or small, ActiveCollab can help them get more organised and increase their team’s productivity.

3.  Airtable

In the Growth Agency, we use Airtable as a cloud-based database that enables us to organise and manage our data, store and share files on different projects across our team and collaborate on it easily. We found its spreadsheet-like interface very easy-to-use and flexible for our different projects and business needs. We also benefit from its customizable applications to track our different project progress.

What is Airtable?

Airtable is a cloud-based database software application that allows users to create, collaborate on, and manage tables of data. It can also be used as a collaboration tool, allowing employees to work on projects together in real-time. Airtable offers the flexibility of a spreadsheet with the power of a database. Think of it as a spreadsheet on steroids that supports various data types, formulas, and collaborations. Airtable’s drag-and-drop interface makes it easy to add, edit, and delete data, and its built-in formulas make it possible to quickly calculate totals and averages.

But Airtable is more than just a glorified spreadsheet. It also includes features like email notifications, file attachments, and user permissions that make it ideal for managing complex projects. Since Airtable is cloud-based, it’s always up-to-date and accessible from any device. With Airtable, you can create custom applications to track project progress, managing customer relations, and cataloguing inventory. It can help you get organised and streamline your workflows across your team. It’s highly customizable, allowing users to tailor the application to their specific needs. The flexible nature of the software makes it well-suited for small businesses and larger enterprises alike. Airtable integrates with a wide range of popular productivity tools, so you can use it alongside the tools you already know and love. In short, Airtable is a powerful and popular tool for managing data.

Content creation tools

1. Jasper

As a marketing agency, we use Jasper for a variety of tasks like generating marketing content, blog posts, copy for our clients’ products, generating ideas for new articles and many other materials. Jasper helps us by suggesting ideas, editing and proofreading our work in a limited time and by limited staff.

What is Jasper AI writing assistance?

Jasper is an AI writing assistant that can help with tasks such as proofreading, editing and content generation. It is designed to save users time and improve the quality of their writing by making the writing process faster, easier and more efficient. Jasper uses natural language processing (NLP) to understand the user’s intent and provide suggestions accordingly. Jasper also can format text and ensure that it meets the required style guidelines. It uses a number of features to provide users with feedback on their writing, including grammar checking, spelling correction, and style suggestions. Jasper can also provide suggestions for alternative words and phrases, to organise your thoughts more effectively.

2. Pictory

In the Growth /agency, we mainly use Pictory to create visual content for our or our clients’ website and social media channels. Pictory is a great tool that helps us easily transform our textual content or blog posts to visual content and high-quality videos that engage our audience, communicate with them better, and drive more traffic to our digital channels.

What is Pictory?

Pictory AI is a video editing tool that uses artificial intelligence to automatically transform text to videos. The software is designed for content creators who want to quickly and easily create engaging, shareable videos from a script or even a blog post. Pictory AI analyses the script/blog post that you paste, using AI automatically searches and selects the most relevant scenes from its library of over 3 million royalty-free video clips, images and music, adds transitions and effects, and creates a professional-looking video.

Pictory AI also offers a range of features to customise the videos, including the ability to change the duration, transition style, and background music. The software also allows users to add their own voiceovers and captions, giving them complete control over the final product. With Pictory AI, anyone can create high-quality videos with ease.

3. Descript

Although it offers many functionalities, in the Growth Agency we use Descript as a video editing tool, especially for creating explanation videos. While many other tools are available with similar functionality, they are often too complex and need specific skills. Descript allows us to create professional videos for our clients’ social media, YouTube and other digital channels easily without professional video-editing skills.

What is Descript?

Descript is a powerful tool for podcasting, video editing, screen recording, and transcription. It allows you to edit your audio and video files in real time, with no need for expensive software or complex hardware. You can also use Descript to transcribe your audio files into text, making it easy to search and edit your episodes. Descript offers a variety of features that make it ideal for creating professional-quality podcasts, such as the ability to add music and sound effects, record interviews, and export your episodes in MP3 format. It is easy to use, and having a cloud-based version means you can access your files at any time.

SEO tools

1. SEMrush

SEO is an essential part of the growth strategy we develop for our clients and SEMrush is one of the handy tools that helps us achieve our SEO goals. SEMrush provides us with detailed insights into our clients’ website’s performance, competitors performance and whatever we need to adjust our SEO strategies accordingly.

What is SEMrush?

Created in 2008, SEMrush has become one of the leading digital marketing tools on the market. SEMrush provides users with a comprehensive suite of tools for managing their online presence, from keyword research to competitor analysis. It provides insights into how your competitors are performing, what keywords they are targeting, and what ad campaigns are working for them. It also allows you to track your own performance and adjust your strategy accordingly. SEMrush is a powerful and versatile competitive intelligence suite for online marketing, from SEO and PPC to social media and video advertising research.

The platform is particularly popular with small businesses and startups, as it offers an affordable way to track and improve their digital marketing efforts. However, SEMrush is not just for businesses; it can also be used by individuals to improve their personal branding. In addition to its many features, SEMrush is known for its user-friendly interface and accurate results.

2. Google Analytics

Google Analytics is another SEO tool that provides us with valuable insights into website traffic that help us track website performance, marketing campaigns, conversion rate and users behaviour, and make data-driven decisions to improve our clients’ websites. We believe that Google Analytics is an essential tool for any business that wants to succeed online.

What is Google Analytics?

Google Analytics is a free web analytics tool that helps website owners track and analyse their website traffic. It provides insights into where visitors are coming from, what they are doing on the website, and how they are interacting with the site. Google Analytics also allows website owners to track conversions and goal completions. This information can be used to improve the website experience for future visitors and increase the traffic on digital channels.

Google Analytics is free to use, and it can be integrated with other Google products, such as AdWords and Search Console. Google Analytics provides the insights you need to make data-driven decisions about how to grow your business online.

Interface design tools

1. Figma

In the Growth Agency we use Figma as a cloud-based design platform that enables our team to collaborate on the design of digital products like web, mobile, and desktop applications for our clients. We found Figma easy to use and suitable for team work.

What is Figma?

Figma is a vector graphics editor and design tool, used primarily by web designers and front-end developers. It is similar to Adobe Illustrator but with a focus on web design. Figma is a relatively new player in the world of graphic design software, but it’s already making waves thanks to its user-friendly interface and powerful features. It’s very intuitive and easy to use, with a clean interface that makes it great for beginners. But it also has lots of features that more experienced designers will appreciate, like the ability to create responsive designs.

Figma has an interface that is based on a browser window, with a left-hand sidebar for the task panel and a right-hand canvas area for the design itself. The designs are made up of vector shapes, which can be created using the various tools in the toolbar. Once a design is complete, it can be exported as an image or HTML code. Figma also has a live preview feature, which allows designs to be viewed on different devices and browsers. One of the things that sets Figma apart from other graphic design software is its focus on collaboration. With Figma, multiple designers can work on the same project at the same time, and there’s built-in tools for commenting and feedback. This makes Figma an ideal choice for team projects or simply for getting input from friends or colleagues.

2. Webflow

Webflow is one of our favourite tools for designing websites for our clients. It is particularly well suited for our company to create custom websites with specific design requirements for each client. Webflow provides us and our clients with full control over the look and feel of the new websites.

What is Webflow?

Webflow is a website builder that lets you create custom responsive websites without having to write code. With Webflow, you can start from scratch or use one of their templates to create a website. It’s designed for people who want to create beautiful, responsive websites without having to learn HTML or CSS. Instead of code, Webflow uses a drag-and-drop interface to add elements to your pages, such as text, images, videos, and forms. Once you’re happy with your design, you can publish your site and Webflow will take care of the rest, including hosting and SSL. While Webflow does require a paid subscription, they do offer a free trial so you can try before you buy. And if you’re not ready to commit to a subscription, you can still export your code and host it elsewhere.

3. Zeplin

Zeplin is another web design tool that helps our team to streamline their design processes and share their work with developers on different projects. It provides an easy way for developers to access design specifications. By using Zeplin, we can ensure that everyone is always up-to-date with the latest designs.

What is Zeplin?

Zeplin is a design collaboration tool that helps designers and developers work together more efficiently. It allows designers to export their designs from Photoshop or Sketch, and then gives developers the ability to view those designs, measure distances between elements, and generate code snippets. In other words, it streamlines the design-to-development process by providing a single, central repository for all design assets.

Since Zeplin is cloud-based, it’s accessible from anywhere – which means that designers and developers can collaborate on projects from anywhere in the world. In addition, Zeplin includes other features that help team members stay organised and on track. For example, users can leave comments on specific parts of a design, and they can also assign tasks to other team members.

What is the difference between Zeplin and Figma?

Both Figma and Zeplin are design software that allow designers to create high-quality visuals for digital products. However, there are some key differences between the two programs. Figma is primarily geared towards designers, whereas Zeplin is meant for both designers and developers. This means that Figma has more design features, such as the ability to create interactive prototypes, while Zeplin focuses more on the usability of design files for developers. Figma is a vector-based program, which means that it is better suited for complex graphics and detailed designs. Zeplin, on the other hand, is a pixel-based program, making it better suited for more simplistic designs.

Another key difference is that Zeplin offers real-time collaboration, while Figma does not. This can be a big advantage when working on large projects with multiple team members.Also, Zeplin integrates with a number of popular design tools (such as Sketch and Adobe XD), while Figma has its own built-in design tools. It is also worth mentioning that Zeplin is a paid tool, while Figma offers a free version with limited features. So if you’re looking for a powerful yet affordable design tool, Figma may be the better option. But if you need real-time collaboration and robust usability features, Zeplin is worth considering.

4. Adobe XD

In The Growth Agency we use Adobe XD as a UX design tool for web and mobile apps. We love it because it offers us an immersive app design experience with fast performance and fluid vector illustrations. Its simple intuitive tools allow us to design sophisticated interfaces easily and its Cloud platform lets us share our work with our team in different locations and get feedback in real time.

What is Adobe XD?

Adobe XD is a vector-based tool for designing and prototyping user experience for web applications and mobile apps. It is used by UX designers, product managers, and developers to create wireframes, prototypes, and high-fidelity designs. Adobe XD has an intuitive interface that allows users to quickly design, prototype and share with real-time feedback. It includes a set of tools for creating wireframes, storyboards, user flows, interactive prototypes and high-fidelity designs. Adobe XD has been designed to streamline the design process, from ideation to delivery.

It is available for macOS and Windows, and is part of the Adobe Creative Cloud subscription service. It also provides integration with other Adobe Creative Cloud products, such as Photoshop and Illustrator. Adobe XD is a powerful tool that helps designers create beautiful and user-friendly designs.

If you would like to read more on marketing and tech tools, you can also dive into our articles about the best marketing automation tools for your business.

12 post-launch tips when your new site goes live

12 post-launch tips when your new site goes live 933 474 Maryam

Did you just launch a new website? Congrats! Here is 12 post-launch tips to get visitors to your website.

After months of hard work, you’ve finally launched your new website. Congrats! but the work isn’t done yet. In order to make sure your site is successful, there are a few things you need to do. First, you need to get the word out. Make sure your target audience knows about your site by promoting it through social media, email marketing, and other channels. You also need to track your site’s performance and make sure it is meeting your expectations. Use Google Analytics to track traffic levels and see where visitors are coming from. Finally, don’t forget to regularly update your content. A well-maintained website is more likely to attract repeat visitors and generate conversions. By following these 12 simple post-launch tips, you can set your new site up for success.

12 post-launch tips for a successful website:

  1. Live user testing comes first.  Take a look at your website from a desktop device and don’t forget about mobile devices. Make sure it is responsive and looks good on smaller screens. More and more people are using their phones and tablets to browse the web, so you want to make sure your site looks great on all platforms.
  2. Check your site’s performance via https://pagespeed.web.dev/. If your site loads too slow on desktop or mobile, you will be losing visitors.
  3. Add your site to Google Webmaster tools so that it gets crawled and shows up in Google Search Results
  4. Make sure you have Google Analytics or another analytics tool installed
  5. Check all your links to make sure you don’t have broken links or 404 errors
  6. If you have a new domain, make sure to redirect your old domain to your new site
  7. Add the new site to your email signature and other marketing materials
  8. Update your social media profiles with the new link
  9. If you’re running ads, make sure to update them and add the link to your new web domain
  10. Test out the forms and surveys on your website to make sure they are working properly. You don’t want people to fill out a form or take a survey only to have it not go through.
  11. Review your website’s security measures to ensure that sensitive data is protected. With so much online fraud these days, you need to make sure that your site is as secure as possible.
  12. Start collecting user feedback. Ask for input from your users to improve the experience on your site. Use surveys, polls, and other tools to gather feedback and make changes accordingly.

 

Congratulations on your new website launch!

If you’ve completed the 12 items on our post-launch to-do list, you’re already well on your way to success. But remember, launching a website is just the beginning – now it’s time to get visitors and convert them into customers. If you need help getting started, get in touch with our team of experts. We can help you create a digital marketing strategy that drives traffic and converts leads into sales.

If you would like to read more on this topic, dive into our articles about SEO tactics  and Marketing Analytics.

11 Effective SEO Tactics to Boost Traffic and Drive Sales

11 Effective SEO Tactics to Boost Traffic and Drive Sales 1240 520 Tanguy De Keyzer

Who are the biggest sharks in the business world?

People used to joke that it was lawyers, but in 2019, the real sharks are those who live and breathe SEO tactics. We don’t mean that in a bad way – you just have to be on top of the food chain to get the rankings and results you want.

But there are thousands of SEO tactics out there and only a hundred or so of them work.

Instead of doing trial and error, check out the tactics we recommend below.

1. Transition to Video Ads

Video marketing is everything right now and will be for the foreseeable future. Not only does it get more eyes on your information, but you can expect a big SEO boost.

Google loves videos for two reasons. One, they’re easier for the customer to watch, hence, delivering high-content value.

Second, having videos on your page and as your ads reduces your bounce time. As a marketer, you know that your bounce time plays into your ranking and your site quality score, both worthwhile SEO tactics.

If your videos are done well and deliver good information, people will stay on your page longer to watch them. It’s a win for everyone!

Benefits of Video Ads for SEO Tactics

Moovly, an online video editing software, found that pages with videos embedded in them ranked higher. But not just randomly higher – they were 53 times more likely to be on the first page of Google.

You can do a lot when it comes to your SEO tactics strategy, but what can you do that increases your chances of being seen 53 times? Not much.

Finally, people are more likely to share videos. Facebook is the biggest social network, but do you know what the second is? YouTube, of all things.

Your customers are already watching videos, so invest in video ads. Then have those ads come back to a landing page with a continuation of the video on it.

Boom – clicks and SEO tricks, from just one ad strategy.

2. Do an Audit of Your Site

You can’t fix something without knowing what the problem is. And you can only figure out how to fix the problem once you’ve identified it.

To do so, you can do an audit on your site. There are companies that will do it for you, but you can do it on your own if you’re saving your budget for other things.

Here’s how to DIY an SEO Audit:

SEO Trick 1: Check your Page Descriptions

If you didn’t know, Google has what are called “spiders”. Those spiders “crawl” or “read” the content of your site. They enjoy reading short posts, rather than long crawls down your site content.

And their favorite things to read are your SEO meta titles and descriptions. This gives them easy access to the page and helps them decide what’s on it.

You can update your meta in the building part of your site, or have your web designer/IT support do it for you. It should be easy to understand like “About me” for an about me page.

Step 2: Check Your Pages for Keywords

Let’s talk about density for a minute. Not chemical density, but the density of keywords in your content. You don’t want a keyword density of more than 2%.

And 2% is on the high end. 1% or 1.5% are acceptable. That would mean that out of all the words on your page, one percent of them are your keywords.

If you do more than that, you’re now “keyword stuffing” which Google will punish you for. You can thank people who used to make blog posts for the sole purpose of mentioning their keyword 30 times in one post for that.

It’s always the people who think they’re being clever that end up ruining it for the rest of us.

Make sure you’re under 2% and stay closer to the 1% mark and you’ll be fine.

Step 3: Check Your URL

We’re not talking about the URL of your core site. Hopefully, you put a lot of thought into that when you bought your domain (and followed the rules).

We’re talking about what follows your domain name after .com. You should be able to tell 100% what the page is about from the URL.

This serves different purposes, one for SEO, and one for your clients.

For SEO tactics, this style is easy to crawl. For your clients, they can pick out your URL from a crowded Google results page.

When someone looks at their choices on Google, they see a preview of the URL. What would you rather choose if you searched “SEO tactics?

  • www.site.com/six-awesome-seo-tactics
    or
  • www.site.com/articles/blog/6SEO_tactics

The first one right? It’s more straightforward and it shows a level of professionalism. And when your competition is as high as it is in the SEO market of 2019, you need every little win you can get.

Since we want to move on, here’s a quick checklist of what your URLs should look like

It’s the little things that make the difference at the end when everyone is trying to outrank you.

3. Use Infographics

As time goes on, we’re seeing more questions about the usefulness of white pages. They still serve a purpose, but it’s less impactful than it was two years ago.

Why? Because our attention spans are getting shorter and shorter. Someone who’s coming to your site to get the quick facts is not going to download and then read through a huge study paper.

They’re going to see that, maybe scan for a conclusion or abstract, then click away from your site.

Infographics serve almost the same purpose as a white paper, except they’re easier to read and look at. Take it from this infographic which gives us 13 reasons why our brain loves infographics.

According to this infographic about infographics (inception much?) people are 80% more likely to read something with colors, than plain text.

Which gives you an idea of the quality of graphics you need to have.

We also learn better through them. People are 323% better at following photo directions (and willing to actually use them) than they are to read a text manual.

The visual and literary format combines the way that people learn and remember things. According to our graphic, people only remember 20% of what they see. But they remember up to 80% of what they see and do.

Infographics are both see-able and readable. That means your clients have a better chance of learning the material or remembering the information on the graphic.

If you make that graphic about your company or services – you can’t beat that type of retention.

Finally, in terms of SEO tactics,f these graphics give you content. Not only can you post the full graphic, but you can use it to make more blog posts. IF you want, you could create a full blog post about every point of the graphic.

That way people can learn more and get more sources if they need to.

Plus then there’s the bounce rate. If people are 80% more likely to look at something colorful and informative, you can bet they’ll more than glance at it.

4. Learn/Live By RankBrain

RankBrain isn’t a website that ranks things against each other. Instead, it’s one of Google’s main algorithms that decide how to give you results for something that has two meanings.

Let’s say you search something like “Rihanna Cakes”. You could be searching for Rihanna themed birthday cakes, or you could be using the slang term cake, and be looking for pictures of her backside.

(PS. Did you know using strange or surprising examples makes it easier to learn? Hence why we chose the one above)

Now Google needs to figure out what to show you. Given that cakes is a slang term, it’s probably going to show you birthday cakes or photos of the celebrity eating cake.

To decide what to show you, Google does three things. First, it’ll take your past search history into consideration. If you’d just searched for “celebrity-themed birthday cakes” that’s a clue.

Second, it looks at what people usually end up clicking when they search the same term. That’s what it’s going to choose to display (combined with your individual history).

Finally, it’ll choose what pages to show based on the keywords on your site, and the “intent”. If you’re selling birthday cakes, you want to make sure somewhere you show up for “Rihanna cakes” (if that’s something you want to rank for).

But you also need to make sure you’re using and ranking for things like common misspellings of the term.

If you want a less memorable example for the word, think about searching for “Apple products”. You could be looking for things made with apples, like applesauce, but you’re probably looking for electronics.

5. Don’t Skimp on Content

Gone are the days where you could write a mere 200 or 500 words and expect max SEO benefits from them. We’re seeing a trend towards long-form content, with the sweet spot at (at least) 1,890 words.

That’s what a study from Backlinko found when it looked at one million different searches. On average, that’s how many words the top-page results had.

Yes, this is both harder and more expensive, in terms of time and if you’re paying someone to create your content. But it should be worth it if you rank higher and get more conversions/clicks.

And remember, we said at least 1,890 words. That means you should be buying/creating 2000 word posts or even longer.

Just make sure they’re easy to navigate and they’re well-formatted. You can even in-link the post, which allows people to jump to the section they’re interested in by clicking a link.

6. Rewrite and Revamp

With the high demand and short life of content, people feel like they can never come up with enough ideas. And we get that – you can only cover the same 12 things so many ways.

But you don’t always have to reinvent the wheel. You can go back and reinvent old articles, or at least update them.

When you do that, you can check out the new keywords that weren’t ranking when you wrote it. If it’s an old post, it’s likely that the keywords you were targeting then have very high competition now.

But that doesn’t mean that there aren’t related keywords you could swap the old ones out for that are easier/cheaper to rank for.

Now you’re targeting new keywords, but if you’re also updating the page. Google will re-crawl it, and it’s almost as good as creating brand new content.

You can’t do this all the time, but you can revamp maybe one a month or a week, depending on the size of your blog.

Hire content writers to give a new twist on the same information or just switch out the keywords and some phrases. It’s up to you.

SEO Tactics

There are hundreds of SEO tactics out there. We couldn’t possibly discuss them all. Many of them are best integrated by a marketing professional, so make sure to ask your SEO strategist or marketing lead what you could improve on.

Other than the things in this article you could focus on…

  • 7 – Re-linking older low-traffic pages
  • 8 –  Using SEO internal deep linking
  • 9 – Finding your competition’s keywords and trying to steal them
  • 10 – Learn Google Console
  • 11 – Copy your Google Ad copy organically onto your landing page

Getting Help and Pushing Through

One of the most frustrating thing about SEO and SEO tactics, in general, is that it takes patience to see the results. Every once in a while someone will make a change and see their ranking shoot up overnight.

But for most of us, it’s an incremental change sort of thing. We can’t make you go viral (that’s up to the quality of your content) but we can give you the boost you need to get there.

Want to know how to start? Learn what we do for our customers here

The State of SEO Solutions in 2020

The State of SEO Solutions in 2020 1240 520 Tanguy De Keyzer

Google processes over 40,000 searches per second. With stats like that, having your SEO solutions on point this year is essential to your business’s success.

But how exactly can you optimize your site for SEO in 2019? Keep reading for a rundown on the state of SEO this year.

Mobile First Indexing

Mobile-first indexing is technically last year’s news. But that doesn’t mean it’s any less important in 2019.

For starters, fewer websites were mobile-friendly in 2018 than in 2017. This means a good chunk of the web isn’t optimized for Google’s new emphasis on mobile.

But what exactly is Google looking at when they say “mobile-first indexing”?

Basically, their algorithm now prioritizes the mobile version of your website when choosing how to rank your SEO pages. Previously, it looked at the desktop version when weighing your site’s importance to users.

Mobile-first indexing essentially shifts the focus to your mobile site, so you have to ensure it’s SEO optimized.

If your site isn’t optimized for mobile, now’s the time to make it so. The easiest way to do this is to design your site responsively.

Responsive websites size to whatever resolution is required by the device it’s being accessed on. It’s a great way to ensure your multi-platform audience is getting the best experience. It also gives Google the most content-rich experience to use when deciding how to rank your pages.

Page Load Speed

Google prioritizes user experience wherever possible, and that includes site load speed. Desktop page load has been a ranking factor for Google for some time. But 2019 introduced a new metric to the mix: mobile load speed.

This shakeup calls for a better understanding of exactly which metrics matter when it comes to page speed evaluation.

Historically, page speed was evaluated on its technical parameters alone. How the site was built and how optimized its code, content, and functionality was. The measurement of load time itself wasn’t a priority, until now.

Google’s new speed score now takes real user experiences into account. Essentially, it’s measuring how your site loads for each individual visitor and scoring your speed accordingly.

This is a tricky thing to measure as an SEO specialist. We don’t have access to as much data as Google.

So how can you optimize for site speed? Keep prioritizing existing SEO optimization techniques. Keep your code clean, your images properly compressed, and any excessive Javascript functionality to a minimum. Also, ensure you’re testing site speed on mobile as well as desktop.

Brand Mentions

Brand reputation isn’t just important in the eyes of your target audience. Google is also paying attention to the waves your company makes online. 

Unlinked brand mentions teach search engines that your brand is an identity. From there, it analyzes the properties mentioning. This way, it can build a picture of what your brand’s authority is like in a particular field.

Google also pays attention to the sentiment and context of brand mentions. It recognizes reputation, trust, complaint-solving, advertising, and more. With this context, it’s able to tell the positive mentions from the negative.

The more positive mentions your brand garners, the better your reputation in the eyes of Google. And reputation is king when it comes to a high ranking.

So how can you leverage brand mentions to improve your SEO in 2019? Keep building reputable backlinks. Mention your brand online whenever a natural opportunity presents, and engage with your customers online.

GDPR Compliance

The GDPR changed the online game recently. It introduced stricter regulations regarding the storage and use of customer data. But what exactly is the GDPR?

GDPR stands for General Data Protection Regulation. It’s a regulation that passed in the European Union. But it affects any business or entity that has dealings with EU citizens.

For example, if you collect email addresses that happen to belong to EU citizens, you must be GDPR compliant.

What does all this have to do with SEO solutions? Google has had to make changes to ensure they’re compliant with the GDPR. This includes changing the expiration date of personal user data collected through Google Analytics.

Rather than keeping demographic and affinity data, Google now deletes it after 26 months from the date of its collection.

You can change this default period. But in doing so, you’re assuming all responsibility for the data collected. If you’re found at fault when using it, then that slip up can come with hefty fines.

Google also now allows you to delete user data, another requirement of the GDPR called “the right to be forgotten”. If any user asks that you delete their data, you must comply. 

Accessibility Practices

Google’s top priority is user experience, and that includes all users. Accessibility is a metric often overlooked by designers, developers, and SEO specialists alike. But 2019 should be the year you focus your efforts on making your content more accessible.

Accessibility refers to the act of designing, building, and developing content for a website so that anyone may access it. Specifically, it makes the web more accessible for those with disabilities.

Accessible design emphasizes proper contrast, appropriate type sizing, and intuitive UI. But your efforts to follow on-page SEO guidelines shouldn’t stop there. If you want to give disabled users the best experience and boost your on-page SEO to boot, you should also:

  • Include extensive descriptions on all images
  • Transcribe all video and audio material
  • Semantically structure your HTML markup for screen reader efficiency

These efforts will serve to expand your user base and signal to Google that you prioritize accessibility. Both of these are great things when it comes to SEO.

Implement These SEO Solutions This Year

These SEO solutions are the best way to stay ahead of the pack this year.

Quick recap: How do you ensure your site is putting it’s best SEO foot forward? By optimizing for mobile, auditing your page speed, and focusing on brand mentions. You also need to ensure you’re GDPR compliant and prioritize accessibility.

Looking to increase your traffic this year? Here are 7 ways to increase web traffic in 2019.

Expert Guide: Everything You Need to Know About White Hat SEO in 2020

Expert Guide: Everything You Need to Know About White Hat SEO in 2020 1240 520 Tanguy De Keyzer

Google has hundreds of billions of web pages in its index. And ten (or fewer) of those are on the first page of search results.

If you want your site to rank in those first few results, you’ve got your work cut out for you. Using effective, reliable white hat SEO techniques is the best path to get there.

Let’s look at what’s working in 2019 for search engine optimization.

What Is White Hat SEO?

The term “white hat” search engine optimization describes SEO tactics that meet several criteria:

  • Respect your website’s visitors
  • Don’t break any of the search engines’ terms of use
  • Don’t take advantage of or work around the search engines’ algorithms

If you didn’t spend any time thinking about your SEO, all these things could happen naturally over time. Putting the white hat SEO techniques we’re about to cover into action helps speed up the process.

Note: We’re focused on Google because it’s the most popular search engine by a large margin. Optimizing your website for Google will help it rank higher in other search engines so you’ll see results across the board.

The 4 Pillars of Optimizing Your Website

Search engine optimization is a blanket term that covers several areas of your site. There are four “pillars” that all work together to get the best results:

  1. Keywords
  2. Content
  3. On-page factors
  4. Links

Optimizing for any of them can help but you’ll see the best results when you target them all.

Keyword Research

Keywords are the foundation of SEO. Most Google searches are for words and short phrases, not full sentences. Identifying the keywords that people are looking for tells you what you should be optimizing your website for.

There are several ways you can find effective keywords to target, some provided by Google itself.

The Google Suggest tool is one of the simplest. When you search for something on Google, you’ll get a list of similar phrases that other people have searched for. These are ideal keywords to target with your SEO efforts because you know people are searching for them.

The Google Search Console will also provide search terms, provided your website is already getting some traffic from Google searches. It tells you what phrases people are using to find your website so you can focus your efforts on improving those results.

A helpful non-Google tool is Answer the Public. You can enter a keyword or phrase on their site and it will give you a list of related questions people are searching for. These questions are perfect as the basis for new content on your site.

Your Website’s Content

A website’s content is a critical part of effective white hat SEO strategies. You can do everything else perfectly but if you’re not providing high-quality content, it will all be for nothing.

In 2019, longer-form content gets the best results. The most valuable pages on your website should be at least 2,000 words in length but 5,000 to 10,000 is even better.

And at the risk of sounding like a broken record, make sure that content provides real value to your visitors.

The search engines, especially Google, are getting better and better at assessing the quality of a web page. They can track your site’s visitors to see how long they stay on the site. If they click back to Google within a few seconds of landing on your website, that’s going to negatively affect your SEO results.

On-Page Optimization

On-page SEO includes things like internal linking (links between pages on your site), tagging images properly, and the keyword density of your content.

In the early days of SEO, the search engines weren’t very sophisticated and using your keyword more times in your content could help you rank higher. This is called keyword stuffing and resulted in hard-to-read content that rarely offered any value to the reader.

The search engines have come a long way since those early days and not only will this not help, it will work against you. Use your keywords naturally – include them where it makes sense but don’t force it just to get the words on the page.

The same applies to internal linking. Link to other pages on your site when it makes logical sense, but don’t add links only for the sake of another link.

Any images on the page should include “alt” tags to describe what they are. These tags can include your keywords (when it’s done naturally) but they also help with accessibility for people using screen readers or other such tools.

Anything that is helpful for your site’s visitors is going to make Google and other search engines happy.

Link Building

Links are one of the most valuable white hat SEO techniques. Google has evolved over the years but its original Pagerank formula was based on how many links point to a web page, how many links point to each of those pages, and so on.

Their thinking was that if a lot of pages are linking to a particular page, it must be worth linking to. That led to a lot of black hat SEO link building, with people generating massive numbers of links to trick Google into ranking their page higher.

These days, mass linking can actually hurt your ranking or even get your website banned from the results. But if you use white hat SEO tactics to build links, it can make a big difference to your rankings.

The Best Ways to Build Links

The best way to get links is pretty simple – create high-quality content that people will link to because it’s so useful. This is the reason links were so important in the first place.

If you want to rank for a particular keyword, go through the top-ranked sites for that keyword. Look at the content on those pages and how they’re structured. Take what you learn from them and create a page on your site that outshines them all.

Once you have the best quality page on the topic, use a service like Ahrefs.com or SEMRush.com to find sites that are linking to your competition and reach out to them. Send them a personalized email (no form letters) or pick up the phone and call them and let them know you have an even better resource on the topic if they would like to link to your page instead of the one they’re already referring people to.

Another effective way to get links back to your website is to write guest posts on related websites. Many websites are in need of good content and if you can provide something worth posting, you’ll be able to include links back to your own website. This might be in a short bio or even in the article itself.

How Do You Know if My Technique is White Hat?

If you’re ever wondering if a technique is white hat, ask yourself if you would be comfortable telling a Google engineer or one of your best clients about it. If you wouldn’t want to tell them what you’re doing, you probably shouldn’t be doing it in the first place.

White hat SEO is a good way to get more visitors to your website but once they’re there, you need to convert them into leads and ultimately into clients. Growth Agency can help with that. We’ll create a growth plan based on your needs and help you put it into action. Contact us today to find out how we can help you grow your business.

The Ultimate SEO Audit Checklist for 2020

The Ultimate SEO Audit Checklist for 2020 1240 520 Tanguy De Keyzer

Did you know over 4.4 billion people across the globe today are active internet users?

Whenever a user visits a search engine and types something in, only a few websites get to rank on the first page. The first three sites have the highest probability of driving new visitors to their pages and increasing their conversion rate.

Where does your website rank on search engine result pages? Are you on the first page or is your content buried deep among the last SERPs?

If your site doesn’t rank top on SERPs, it’s time you conduct an SEO audit. Read on for a detailed SEO audit checklist that will improve your ranking, increase site visitors, and boost conversions.

Analyze the Keywords

The long tail keywords (contain three or more words) help you rank high and drive traffic to your site. It’s not just about the keyword length; your long tail keyword must be of high value and capable of driving valuable results to your site.

You must also use the keywords in the right context within your body text, URL, alt images, and header. To rank higher in SERPs, also embrace keywords in your meta descriptions and title. 

Improve Your Page Speed

Even if you have great content, visitors will have to load your site before they can access your content. If your site takes too long to load, the visitors will move on to the next website with high speeds. You will be losing leads to your competitors.

Your site should only take a few seconds to load. Anything longer than this is detrimental to your SEO strategy. Speed optimization is essential for the following reasons: 

  • Your site’s speed is a ranking factor, and top search engines like Google penalize slow sites.
  • A fast site means Google crawlers will visit your website more often and get more done.
  • A site that loads fast has high conversion rates and low bounce rates.
  • A fast loading site improves user experience, and this translates into more return visitors.

Keep Your Pages Indexed

Search engines won’t find and read your site if it’s not indexed. No matter how much you optimize your website, it won’t improve the ranking of your webpages on search engines.

You can use the Google Search Console to identify the number of pages in your domain that Google has crawled. If the number of pages isn’t increasing, it is likely some of the pages aren’t being indexed.

Once you know the number of pages not indexed, you should index them to improve on your SEO.

Make Your Site Mobile Friendly

Since most people access the internet through their mobile phones, you’ll miss out if your site is not optimized for mobile use. Your website should be optimized for smartphone and tablet users as well as for the search engine spiders.

Unless your site doesn’t target mobile users, you also risk getting penalized by Google if your website is not mobile friendly.

Hence, make sure your website meets the following requirements:

  • It loads fast to favor mobile users
  • It can load resources across all devices
  • The internal links and redirects are working
  • Your site doesn’t  hide content on the mobile version

Use responsive design to make your website adapt to whatever device (desktops, tablets, and mobile phone) your site’s visitors use.

Enhance Site Security

Keep your website secure because web security enhances SEO. A site that gets hacked can slip on SEO or even get blacklisted. Also, if the attempted hackings fail, the constant attacks from hackers slow down your server and derail the crawler’s effort to access your site.

The result of poor site security is low traffic. Again, Google uses HTTPS as a ranking signal. Thus, getting the SSL certificate presents your site as secure and improves your page rankings. 

Optimize on Voice Search

Optimizing voice search is crucial while doing an SEO audit in 2019. Internet users are increasingly deviating towards voice search. Expert predictions state that by 2020, voice search will contribute to 50% of all searches.

Based on the data, there is a need to optimize your site to suit voice search. When people do a search using their voice, they use different terms, meaning your usual keywords won’t be of any help.

According to Google Voice Search Rater Guidelines, the voice search result should be very brief and straight to the point.

Study Your Competitors

It is always good to know what your competitor is doing to outrank you. You can find the keywords they use, both short-form and long-form ones. This is also an opportunity for you to modify the competitor’s keywords, use the updated ones in your content, and outperform them in the ranking.

Also, analyze your competitor’s content and develop beautiful ideas that will help your site rank better in search engines.

Sort Duplicate Content

Duplicated content hurts your SEO by diluting the authority of your page. You can sort content duplication issues by using the canonical link tag to tell the search engine the version of URL you want it to show in the search results.

Also, as you eliminate duplicate material, take note of plagiarism as well. If the content on your page is similar to that of another website, you’ll be penalized for plagiarising work, and this will hurt your SEO as well.

Eliminate Errors

Visitors who click on a link to your site only to get a 404 error may not come back. Just a small mistake, especially in an automated business, gives an impression that your website is not secure and your visitors may never buy anything.

An error-free website ensures your visitors get the best user experience, and you also get higher rankings. Therefore, identify and fix both the errors in your unindexed pages and the “Error 404” message from your broken pages.

Rebuild Pages with Low Value

Pages with low-quality content can hurt your visitor experience and SEO ranking. Eliminate all the irrelevant, uninformative, and unoriginal material on your site. Replace it with high-quality and informative content. 

If you find eliminating low-value content to be a lot of work, you can alternatively opt to de-index the webpages. This way, the content will still be on your site, but it won’t rank on search engines or hurt your SEO.

Need Help with Your SEO Audit?

Are you having trouble with SEO audit? Are you unfamiliar with the technicalities of SEO or are too busy to handle it by yourself?

Our team of professional SEO experts is here to help. Contact us today for content marketing services.

Expert Guide: SEO Keyword Research in 2020

Expert Guide: SEO Keyword Research in 2020 1240 520 Tanguy De Keyzer

People perform over 40,000 Google searches per second. With numbers like that, you need to ensure your SEO keyword research is at the top of its game. But what exactly is keyword research and how can you best leverage it in 2019?

Here’s everything you need to know about keyword research: what it is and a detailed breakdown of how to do it.

What is SEO Keyword Research?

Keyword research is the practice of finding and researching the search terms users enter into search engines. The knowledge garnered from keyword research has a number of applications, including:

  • Informing content strategy
  • Helping develop customer personas
  • Informing overall marketing strategies

Keyword research helps you understand your target audience’s wants and needs. And once you know what your audience wants, you can better target your service or product to meet those wants.

Now that you know what keyword research is, how do you go about doing it?

1. Make a List of Topics Related to Your Business

To compile this list you must first know your business inside out. To do this ask yourself:

  • Who are you?
  • What do you do?
  • What makes your product or service different?

Answering these questions will give you what’s known in the entrepreneurial world as a Unique Selling Proposition or USP. The USP doesn’t just benefit your SEO efforts, it can also help inform your marketing and sales efforts as a whole.

Once you have your USP, ask yourself what topics are relevant to your business. These can be as specific as what sort of product you sell right down to as tangential as what products are related to those you sell.

For example, a plant nursery might list a topic like “plants for sale”. A tangential topic associated with such a business might be “plant care”.

The key here is to put yourself in the shoes of your target audience. People interested in buying plants are likely to be interested in plants as a whole and so their search terms are likely to include topics about plant care and maintenance.

2. Make a List of Keywords Based on Those Topics

Now that you have some general topics to focus on it’s time to identify the specific phrases people will use to search for them. These phrases are known as keywords.

This initial phase is purely brainstorming. You’re essentially putting yourself in your target audience’s shoes and coming up with some possible keywords they’d use to search for your identified topics.

To continue our nursery example, some keywords an SEO specialist might brainstorm include:

  • Plant food
  • Best plants for indoors
  • Succulent care
  • When to water succulents
  • How to propagate plants in the summer

Your list should be extensive to give your targeting efforts as broad a reach as possible.

3. Research Terms Related to Those Keywords

This is where you get more creative – brainstorming keywords tangentially related to the terms you’ve already come up with. It’s a particularly useful step if you’re struggling to come up with a comprehensive list of keywords.

One of the best ways to find related terms is to let Google do the hard yards for you. Google each of your already brainstormed keywords and scroll to the bottom of the search results. There you’ll find a list of suggestions for searches related to your original keyword input.

4. Ensure You’re Targeting Both Head and Long-Tail Keywords

Head and long-tail keywords refer to the length of the keyword in question. Head keywords are typically one to three words long while long-tail keywords contain full phrases of three or more words.

An example of a head keyword might be “plants”. Head keywords typically cover a broad subject. They generate a lot of web traffic but they’re also more competitive because so many people are trying to rank for them.

Head keywords also tend to convert less than long-tail keywords. This is because head keywords aren’t specific. Someone Googling “plants” might want to buy plants, care for plants, or learn about plants – because their intent isn’t clear from their input, it’s harder to serve them actionable content.

Long-tail keywords, on the other hand, are super specific. An example of a long-tail keyword might be “Where to buy succulents in Texas”. It’s specific and shows intent – this person wants to buy succulents in Texas. 

Because long-tail keywords are so specific they’re less competitive than head keywords. The flip-side, of course, is that they also generate less traffic. That said, the traffic they do generate is more likely to convert.

When brainstorming your keywords, you should ensure you’re targeting both head and long-tail keywords. This ensures you’re getting the best of both worlds: high-traffic, specificity, and better conversions.

5. Make Use of the Google Adwords Keyword Planner

Now that you have a mix of keywords, it’s time to narrow down your list with some quantitative data. To do this, you’ll make use of two SEO keyword tools:

  1. Google AdWords Keyword Planner
  2. Google Trends

The Google Adwords Keyword Planner will give you search volume and traffic estimates based on the keywords you input. It essentially gives you a snapshot of what results you can expect from each of your prospective keywords.

Where the keyword planner gives you a snapshot of the present, Google Trends allows you to look into the past of your prospective keywords to see how they used to rank. It also offers you projections for the future performance of keywords.

Combined, these tools will help you narrow down your keyword choices to target relevant keywords now and into the future. 

Become an SEO Keyword Research Expert

A comprehensive SEO keyword research strategy is essential for success in today’s online world. Now you know everything there is to know about keyword research: what it is, how to do it, and how it can help your website generate more traffic.

Looking to better streamline your marketing processes? Here’s how to choose the best marketing automation tool for your business.

How to Create a Successful SEO Campaign in 2020

How to Create a Successful SEO Campaign in 2020 1240 520 Tanguy De Keyzer

According to Statista, 57 percent of surveyed marketers said that on-page content is the most effective search engine optimization (SEO) method.

However, that’s only one of many strategies. Limiting your SEO campaigns can also limit your reach.

Instead, the right combination of SEO marketing strategies can help boost your website to the top of a search page. With that top position, you can reach even more customers.

Whether you’re an SEO novice or pro, you can create a successful SEO campaign to reach your target audience.

Here are 10 tried and true strategies to help strengthen your SEO campaigns.

1. The Need for Speed

To give your organic optimization a boost, you need to rev up your website speed as well.

Google prefers webpages that optimize the user experience. We don’t want people leaving your website because the page took too long to load.

Instead, delete unnecessary plugins that might lag down your website speed. You can also optimize your images. That way, they don’t take up as much storage space.

Make the user experience a priority when you design webpages. As a result, customers—and Google—will thank you with a higher ranking. 

2. Kick up Keywords

A strong SEO campaign relies on research. For the best organic SEO marketing strategy, think about your customers.

Remember, user experience is key. So what are your target customers searching?

Once you recognize their search intent, SEO is a lot easier. 

To give your research a little kick, try using Google’s keyword tools. These include Google Keyword Planner and Google Trends.

With these tools in your back pocket, you can choose keywords that are low-competition and high-volume. That way, you can optimize your content for the highest potential of traffic. 

3. Build Those Links

It’s not enough to write keyword-targeting content. Internal and external links are important as well.

Internal links send readers to other pages on your website. External links, however, send readers to other websites.

Another strategy for organic optimization is backlinks. These are links on someone else’s website that link to yours.

Try your hand at guest blogging. That way, you can provide informative content on someone else’s blog. Then, you can send those readers to your blog to boost traffic.

4. Check out the Competition

Search your target keywords and see what content already dominates the top of the page. 

That’s your competition. Go ahead and read their posts. See how they used the keywords.

Then, improve upon that content. Write your own blog post that leverages your experience and expertise. Be sure to make it your own. 

That way, your SEO campaign provides readers with fresh, unique content.

5. Quality, Not Quantity

As we mentioned before, Google wants unique, original content. However, that doesn’t always mean more content. 

Instead of focusing on quantity, keep your eye on the quality. Remember, Google wants to offer searchers an awesome user experience. 

Prioritize the value you can offer readers. When you provide them with strong, unique content, they’ll begin to recognize that value.

When customers see you provide content they can’t find anywhere else, they’re also more likely to sharethat content with their own audience.

If they have a blog, this can help you gain backlinks. If they have a big social media presence, this can help you attract new readers.

Either way, you’re upping your SEO game and getting more traffic to your website! 

6. Step up Social Strategies

Speaking of social media, why not leverage your own accounts? Share your blog posts on the platforms your target audience appears most.

You can also boost your SEO campaigns by making it easier for readers to share your content. This can include eye-catching social share buttons on each page. You can also add a tool that makes it easy for readers to post quotes from your article onto their feeds. 

Once readers start to share on their social media accounts, you can broaden your reach. As social sharing increases your website visits, Google will start to see how popular your post has become. 

7. Get Local

It’s not enough to use on-page SEO strategies. To add a little local SEO love to your campaigns, let’s go off-page.

To start, claim your Google My Business listing. Then, find any other listings you have on Yelp, Manta, White Pages, Yellow Pages, and other sites. Here’s a longer list.

Update your contact information (address, phone number, hours) so it’s consistent on each directory.

As a result, you can attract even more local love!

8. Share the Love

Speaking of love, reviews are another great way to excel in SEO marketing.

In fact, reviews also show as part of your Google My Business listing. That means you can take up more space on Google search pages. As an added bonus, reviews also improve brand trust and credibility. 

As some of your happy customers to share the love by posting a review!

9. Make it For Mobile

In addition to prioritizing unique, relevant content, Google’s SEO algorithm also focuses on mobile-optimized websites.

With a mobile website, you can ensure customers can see and interact with your website regardless of the device they use.

That way, even the smallest phone displays your content clearly. This also makes it easier for mobile users to convert from their phones.

That way, you’re not scaring off potential customers and still keeping up with Google’s favorite SEO strategies.

Here are the top questions marketers should ask about their mobile strategy.

10. Analyze and Optimize

Once you have your SEO campaign up and running, don’t leave it behind!

Instead, analyze your results. Check and see which pages are performing best.

This includes high page visits, low bounce rates, and high click-through-rates. For low-performing pages, optimize and improve your content. 

That way, you’re constantly stepping up your SEO game. 

10 Tips to a Stellar, Successful SEO Campaign

With this combination of strategies, you can develop a strong SEO campaign. As a result, you can reach your entire online target audience.

As you reach the top of search pages and increase website visits, you can also boost your sales!

Discover more effective growth strategies on our blog!

How to Create a Masterful SEO Strategy for 2020

How to Create a Masterful SEO Strategy for 2020 1240 520 Tanguy De Keyzer

Companies will spend $80 billion on search engine optimization (SEO) strategies by 2020. With SEO, companies can raise their ranking on search engines like Google and advertise to more customers.

However, this global stress on SEO marketing means it’s even more difficult to get your website to rank high. To rank above your competitors, you need to craft a strong, strategy-driven SEO strategy.

Make 2019 your year to rank higher than ever!

Step up your SEO game with these four tips to a masterful SEO strategy.

1. Entertain Your Audience

Google’s ranking algorithms decide your website’s ranking. However, you can’t neglect your real audience: your customers.

After all, Google wants to offer their searchers the best possible experience. That means finding websites that put customers at the forefront.

An organic search strategy needs to consider how to make customers happy. At the end of the day, their visits to your website determine your ranking.

Here’s how to offer visitors the best online user experience:

  • Speed up page load times (no one wants to wait)
  • Get mobile-friendly (so all website visitors have an awesome experience)
  • Make it easy to navigate (no confusion)
  • Repair all errors (no stress)
  • Use engaging, attention-grabbing language (make it fun!)
  • Make it easy to find call-to-action buttons (so it’s easier to convert!)

To cater your website to your audience, try to speak their language. What are they looking for? What problems are they trying to solve?

Become a helpful, informative resource for these customers. Answer their questions using clear language.

Google also wants to provide searchers with useful content. 

Remember, you’re there to solve your customers’ problems. By providing relevant, unique content, you can become their go-to for help.

The more you know about your audience, the easier it is to create this content. 

You can also strengthen your content by making it easier to read. Choose shorter sentences and paragraphs when you can. 

Break the content up by using headings and sub-headings. You can even mix it up with bullet point lists and helpful visuals.

Cater your content to your target audience. That way, they’re more likely to return, strengthening your SEO with every visit. 

2. Aim for Intent

Prioritizing customer search intent is an SEO strategy essential. 

Let’s go back to the problem your company solves for customers. What would they search when looking for that solution?

To get a better idea, you can use keyword research. Check out tools like Google Keyword Planner and Google Trends. These will help you compose a list of keywords relevant to your product or service. 

Keyword Planner helps you brainstorm keywords. Then Trends can show you the search popularity for these terms.

Once you find your keywords, consider how customers search. Instead of sticking to blog posts, mix up your content. 

Video content is booming right now. Add optimized video transcripts so Google can still crawl your content for keywords.

Voice searches are also popular. These searches are often posed as questions, so optimize your content to answer them.

Another way to pose your content to reflect search intent is to use topic clusters.

Instead of developing a dozen separate articles around a similar long-tail keyword, organize that content in one giant post. Then within the post, link to other internal articles that dive deeper into each topic. 

Internal links help boost your ranking and prompt visitors to explore your website. 

As a result, you’re providing customers all the information they could possibly need while boosting your SEO.

3. Link Up

Speaking of links, internal and external links are also important components of your SEO strategy.

With internal links, you’re linking to a post or page that’s on your own website. With external links, you’re sending readers to someone else’s website.

Backlinks are links on another website that lead customers to your website. Gaining backlinks can play a huge part in your SEO website strategy.

High-quality (and quantity) backlinks can improve your reputation and ranking. 

This off-page SEO strategy relies on posting quality content other companies want to link to. One way to increase links is by guest blogging on someone else’s blog.

By offering your experience and expertise on someone else’s blog, you can attract their existing audience to build your own. Link to your website on the guest post.

That way, readers will travel to your website. This will increase your visitors, credibility, and website ranking.

4. Get Optimized

Once you implement the previous three SEO strategies, we can optimize your content.

As we mentioned earlier, faster websites excel in the rankings. Get your website up to speed.

Aim for a load time of three seconds. 

You can also add an SSL certificate. Google love’s security. That “https” in front of your URL will tell browsers your website is secure.

Then, get started with a local SEO strategy. You can claim your Google My Business listing. As a result, your business, website, and information will appear clearly in the top right of a search.

That prominent space will help you stand out and attract local customers. 

You should also check to make sure your contact information is correct on other listings.

Then, check your Yoast SEO plugin on each post. Make sure you’re using an array of long-tail keywords. It’s also important to incorporate your keyword in the first paragraph and header. 

Finally, measure your success. Take a look at your website’s Google Analytics to determine which pages are working to attract visitors.

If pages are underperforming, repurpose the content. Turn a blog post into a video or an infographic to engage readers.

You can also use this customer journey growth hack to optimize your webpage performance. 

With regular optimization changes, your website will attract visitors in 2019 and beyond!

Make it Matter: Create a Masterful SEO Strategy for 2019

Get in front of customers with these four methods for a masterful SEO strategy! Now you can amplify your SEO website strategy.

As a result, you can rank above competitors, reach new customers, and grow your company!

For more growth hacks and helpful strategies, check out the helpful resources available on our blog.