Search Engine Optimisation

Browse our Search Engine Optimisation (SEO) articles featuring the Best SEO agencies latest strategies and insights on Search Engine Optimisation. Topics include Search Engine Optimisation, finding the right content strategy for your business, setting up link building blueprints, SEO audits, Full SEO website analysis, SEO Website Migration, and many more.

Having the right  SEO strategy allows a company to create sustainable inbound of quality traffic.  … It’s a massive part of the digital marketing mix.

11 Effective SEO Tactics to Boost Traffic and Drive Sales

11 Effective SEO Tactics to Boost Traffic and Drive Sales 1240 520 Tanguy De Keyzer

Who are the biggest sharks in the business world?

People used to joke that it was lawyers, but in 2019, the real sharks are those who live and breathe SEO tactics. We don’t mean that in a bad way – you just have to be on top of the food chain to get the rankings and results you want.

But there are thousands of SEO tactics out there and only a hundred or so of them work.

Instead of doing trial and error, check out the tactics we recommend below.

1. Transition to Video Ads

Video marketing is everything right now and will be for the foreseeable future. Not only does it get more eyes on your information, but you can expect a big SEO boost.

Google loves videos for two reasons. One, they’re easier for the customer to watch, hence, delivering high-content value.

Second, having videos on your page and as your ads reduces your bounce time. As a marketer, you know that your bounce time plays into your ranking and your site quality score, both worthwhile SEO tactics.

If your videos are done well and deliver good information, people will stay on your page longer to watch them. It’s a win for everyone!

Benefits of Video Ads for SEO Tactics

Moovly, an online video editing software, found that pages with videos embedded in them ranked higher. But not just randomly higher – they were 53 times more likely to be on the first page of Google.

You can do a lot when it comes to your SEO tactics strategy, but what can you do that increases your chances of being seen 53 times? Not much.

Finally, people are more likely to share videos. Facebook is the biggest social network, but do you know what the second is? YouTube, of all things.

Your customers are already watching videos, so invest in video ads. Then have those ads come back to a landing page with a continuation of the video on it.

Boom – clicks and SEO tricks, from just one ad strategy.

2. Do an Audit of Your Site

You can’t fix something without knowing what the problem is. And you can only figure out how to fix the problem once you’ve identified it.

To do so, you can do an audit on your site. There are companies that will do it for you, but you can do it on your own if you’re saving your budget for other things.

Here’s how to DIY an SEO Audit:

SEO Trick 1: Check your Page Descriptions

If you didn’t know, Google has what are called “spiders”. Those spiders “crawl” or “read” the content of your site. They enjoy reading short posts, rather than long crawls down your site content.

And their favorite things to read are your SEO meta titles and descriptions. This gives them easy access to the page and helps them decide what’s on it.

You can update your meta in the building part of your site, or have your web designer/IT support do it for you. It should be easy to understand like “About me” for an about me page.

Step 2: Check Your Pages for Keywords

Let’s talk about density for a minute. Not chemical density, but the density of keywords in your content. You don’t want a keyword density of more than 2%.

And 2% is on the high end. 1% or 1.5% are acceptable. That would mean that out of all the words on your page, one percent of them are your keywords.

If you do more than that, you’re now “keyword stuffing” which Google will punish you for. You can thank people who used to make blog posts for the sole purpose of mentioning their keyword 30 times in one post for that.

It’s always the people who think they’re being clever that end up ruining it for the rest of us.

Make sure you’re under 2% and stay closer to the 1% mark and you’ll be fine.

Step 3: Check Your URL

We’re not talking about the URL of your core site. Hopefully, you put a lot of thought into that when you bought your domain (and followed the rules).

We’re talking about what follows your domain name after .com. You should be able to tell 100% what the page is about from the URL.

This serves different purposes, one for SEO, and one for your clients.

For SEO tactics, this style is easy to crawl. For your clients, they can pick out your URL from a crowded Google results page.

When someone looks at their choices on Google, they see a preview of the URL. What would you rather choose if you searched “SEO tactics?

  • www.site.com/six-awesome-seo-tactics
    or
  • www.site.com/articles/blog/6SEO_tactics

The first one right? It’s more straightforward and it shows a level of professionalism. And when your competition is as high as it is in the SEO market of 2019, you need every little win you can get.

Since we want to move on, here’s a quick checklist of what your URLs should look like

It’s the little things that make the difference at the end when everyone is trying to outrank you.

3. Use Infographics

As time goes on, we’re seeing more questions about the usefulness of white pages. They still serve a purpose, but it’s less impactful than it was two years ago.

Why? Because our attention spans are getting shorter and shorter. Someone who’s coming to your site to get the quick facts is not going to download and then read through a huge study paper.

They’re going to see that, maybe scan for a conclusion or abstract, then click away from your site.

Infographics serve almost the same purpose as a white paper, except they’re easier to read and look at. Take it from this infographic which gives us 13 reasons why our brain loves infographics.

According to this infographic about infographics (inception much?) people are 80% more likely to read something with colors, than plain text.

Which gives you an idea of the quality of graphics you need to have.

We also learn better through them. People are 323% better at following photo directions (and willing to actually use them) than they are to read a text manual.

The visual and literary format combines the way that people learn and remember things. According to our graphic, people only remember 20% of what they see. But they remember up to 80% of what they see and do.

Infographics are both see-able and readable. That means your clients have a better chance of learning the material or remembering the information on the graphic.

If you make that graphic about your company or services – you can’t beat that type of retention.

Finally, in terms of SEO tactics,f these graphics give you content. Not only can you post the full graphic, but you can use it to make more blog posts. IF you want, you could create a full blog post about every point of the graphic.

That way people can learn more and get more sources if they need to.

Plus then there’s the bounce rate. If people are 80% more likely to look at something colorful and informative, you can bet they’ll more than glance at it.

4. Learn/Live By RankBrain

RankBrain isn’t a website that ranks things against each other. Instead, it’s one of Google’s main algorithms that decide how to give you results for something that has two meanings.

Let’s say you search something like “Rihanna Cakes”. You could be searching for Rihanna themed birthday cakes, or you could be using the slang term cake, and be looking for pictures of her backside.

(PS. Did you know using strange or surprising examples makes it easier to learn? Hence why we chose the one above)

Now Google needs to figure out what to show you. Given that cakes is a slang term, it’s probably going to show you birthday cakes or photos of the celebrity eating cake.

To decide what to show you, Google does three things. First, it’ll take your past search history into consideration. If you’d just searched for “celebrity-themed birthday cakes” that’s a clue.

Second, it looks at what people usually end up clicking when they search the same term. That’s what it’s going to choose to display (combined with your individual history).

Finally, it’ll choose what pages to show based on the keywords on your site, and the “intent”. If you’re selling birthday cakes, you want to make sure somewhere you show up for “Rihanna cakes” (if that’s something you want to rank for).

But you also need to make sure you’re using and ranking for things like common misspellings of the term.

If you want a less memorable example for the word, think about searching for “Apple products”. You could be looking for things made with apples, like applesauce, but you’re probably looking for electronics.

5. Don’t Skimp on Content

Gone are the days where you could write a mere 200 or 500 words and expect max SEO benefits from them. We’re seeing a trend towards long-form content, with the sweet spot at (at least) 1,890 words.

That’s what a study from Backlinko found when it looked at one million different searches. On average, that’s how many words the top-page results had.

Yes, this is both harder and more expensive, in terms of time and if you’re paying someone to create your content. But it should be worth it if you rank higher and get more conversions/clicks.

And remember, we said at least 1,890 words. That means you should be buying/creating 2000 word posts or even longer.

Just make sure they’re easy to navigate and they’re well-formatted. You can even in-link the post, which allows people to jump to the section they’re interested in by clicking a link.

6. Rewrite and Revamp

With the high demand and short life of content, people feel like they can never come up with enough ideas. And we get that – you can only cover the same 12 things so many ways.

But you don’t always have to reinvent the wheel. You can go back and reinvent old articles, or at least update them.

When you do that, you can check out the new keywords that weren’t ranking when you wrote it. If it’s an old post, it’s likely that the keywords you were targeting then have very high competition now.

But that doesn’t mean that there aren’t related keywords you could swap the old ones out for that are easier/cheaper to rank for.

Now you’re targeting new keywords, but if you’re also updating the page. Google will re-crawl it, and it’s almost as good as creating brand new content.

You can’t do this all the time, but you can revamp maybe one a month or a week, depending on the size of your blog.

Hire content writers to give a new twist on the same information or just switch out the keywords and some phrases. It’s up to you.

SEO Tactics

There are hundreds of SEO tactics out there. We couldn’t possibly discuss them all. Many of them are best integrated by a marketing professional, so make sure to ask your SEO strategist or marketing lead what you could improve on.

Other than the things in this article you could focus on…

  • 7 – Re-linking older low-traffic pages
  • 8 –  Using SEO internal deep linking
  • 9 – Finding your competition’s keywords and trying to steal them
  • 10 – Learn Google Console
  • 11 – Copy your Google Ad copy organically onto your landing page

Getting Help and Pushing Through

One of the most frustrating thing about SEO and SEO tactics, in general, is that it takes patience to see the results. Every once in a while someone will make a change and see their ranking shoot up overnight.

But for most of us, it’s an incremental change sort of thing. We can’t make you go viral (that’s up to the quality of your content) but we can give you the boost you need to get there.

Want to know how to start? Learn what we do for our customers here

The State of SEO Solutions in 2020

The State of SEO Solutions in 2020 1240 520 Tanguy De Keyzer

Google processes over 40,000 searches per second. With stats like that, having your SEO solutions on point this year is essential to your business’s success.

But how exactly can you optimize your site for SEO in 2019? Keep reading for a rundown on the state of SEO this year.

Mobile First Indexing

Mobile-first indexing is technically last year’s news. But that doesn’t mean it’s any less important in 2019.

For starters, fewer websites were mobile-friendly in 2018 than in 2017. This means a good chunk of the web isn’t optimized for Google’s new emphasis on mobile.

But what exactly is Google looking at when they say “mobile-first indexing”?

Basically, their algorithm now prioritizes the mobile version of your website when choosing how to rank your SEO pages. Previously, it looked at the desktop version when weighing your site’s importance to users.

Mobile-first indexing essentially shifts the focus to your mobile site, so you have to ensure it’s SEO optimized.

If your site isn’t optimized for mobile, now’s the time to make it so. The easiest way to do this is to design your site responsively.

Responsive websites size to whatever resolution is required by the device it’s being accessed on. It’s a great way to ensure your multi-platform audience is getting the best experience. It also gives Google the most content-rich experience to use when deciding how to rank your pages.

Page Load Speed

Google prioritizes user experience wherever possible, and that includes site load speed. Desktop page load has been a ranking factor for Google for some time. But 2019 introduced a new metric to the mix: mobile load speed.

This shakeup calls for a better understanding of exactly which metrics matter when it comes to page speed evaluation.

Historically, page speed was evaluated on its technical parameters alone. How the site was built and how optimized its code, content, and functionality was. The measurement of load time itself wasn’t a priority, until now.

Google’s new speed score now takes real user experiences into account. Essentially, it’s measuring how your site loads for each individual visitor and scoring your speed accordingly.

This is a tricky thing to measure as an SEO specialist. We don’t have access to as much data as Google.

So how can you optimize for site speed? Keep prioritizing existing SEO optimization techniques. Keep your code clean, your images properly compressed, and any excessive Javascript functionality to a minimum. Also, ensure you’re testing site speed on mobile as well as desktop.

Brand Mentions

Brand reputation isn’t just important in the eyes of your target audience. Google is also paying attention to the waves your company makes online. 

Unlinked brand mentions teach search engines that your brand is an identity. From there, it analyzes the properties mentioning. This way, it can build a picture of what your brand’s authority is like in a particular field.

Google also pays attention to the sentiment and context of brand mentions. It recognizes reputation, trust, complaint-solving, advertising, and more. With this context, it’s able to tell the positive mentions from the negative.

The more positive mentions your brand garners, the better your reputation in the eyes of Google. And reputation is king when it comes to a high ranking.

So how can you leverage brand mentions to improve your SEO in 2019? Keep building reputable backlinks. Mention your brand online whenever a natural opportunity presents, and engage with your customers online.

GDPR Compliance

The GDPR changed the online game recently. It introduced stricter regulations regarding the storage and use of customer data. But what exactly is the GDPR?

GDPR stands for General Data Protection Regulation. It’s a regulation that passed in the European Union. But it affects any business or entity that has dealings with EU citizens.

For example, if you collect email addresses that happen to belong to EU citizens, you must be GDPR compliant.

What does all this have to do with SEO solutions? Google has had to make changes to ensure they’re compliant with the GDPR. This includes changing the expiration date of personal user data collected through Google Analytics.

Rather than keeping demographic and affinity data, Google now deletes it after 26 months from the date of its collection.

You can change this default period. But in doing so, you’re assuming all responsibility for the data collected. If you’re found at fault when using it, then that slip up can come with hefty fines.

Google also now allows you to delete user data, another requirement of the GDPR called “the right to be forgotten”. If any user asks that you delete their data, you must comply. 

Accessibility Practices

Google’s top priority is user experience, and that includes all users. Accessibility is a metric often overlooked by designers, developers, and SEO specialists alike. But 2019 should be the year you focus your efforts on making your content more accessible.

Accessibility refers to the act of designing, building, and developing content for a website so that anyone may access it. Specifically, it makes the web more accessible for those with disabilities.

Accessible design emphasizes proper contrast, appropriate type sizing, and intuitive UI. But your efforts to follow on-page SEO guidelines shouldn’t stop there. If you want to give disabled users the best experience and boost your on-page SEO to boot, you should also:

  • Include extensive descriptions on all images
  • Transcribe all video and audio material
  • Semantically structure your HTML markup for screen reader efficiency

These efforts will serve to expand your user base and signal to Google that you prioritize accessibility. Both of these are great things when it comes to SEO.

Implement These SEO Solutions This Year

These SEO solutions are the best way to stay ahead of the pack this year.

Quick recap: How do you ensure your site is putting it’s best SEO foot forward? By optimizing for mobile, auditing your page speed, and focusing on brand mentions. You also need to ensure you’re GDPR compliant and prioritize accessibility.

Looking to increase your traffic this year? Here are 7 ways to increase web traffic in 2019.

Expert Guide: Everything You Need to Know About White Hat SEO in 2020

Expert Guide: Everything You Need to Know About White Hat SEO in 2020 1240 520 Tanguy De Keyzer

Google has hundreds of billions of web pages in its index. And ten (or fewer) of those are on the first page of search results.

If you want your site to rank in those first few results, you’ve got your work cut out for you. Using effective, reliable white hat SEO techniques is the best path to get there.

Let’s look at what’s working in 2019 for search engine optimization.

What Is White Hat SEO?

The term “white hat” search engine optimization describes SEO tactics that meet several criteria:

  • Respect your website’s visitors
  • Don’t break any of the search engines’ terms of use
  • Don’t take advantage of or work around the search engines’ algorithms

If you didn’t spend any time thinking about your SEO, all these things could happen naturally over time. Putting the white hat SEO techniques we’re about to cover into action helps speed up the process.

Note: We’re focused on Google because it’s the most popular search engine by a large margin. Optimizing your website for Google will help it rank higher in other search engines so you’ll see results across the board.

The 4 Pillars of Optimizing Your Website

Search engine optimization is a blanket term that covers several areas of your site. There are four “pillars” that all work together to get the best results:

  1. Keywords
  2. Content
  3. On-page factors
  4. Links

Optimizing for any of them can help but you’ll see the best results when you target them all.

Keyword Research

Keywords are the foundation of SEO. Most Google searches are for words and short phrases, not full sentences. Identifying the keywords that people are looking for tells you what you should be optimizing your website for.

There are several ways you can find effective keywords to target, some provided by Google itself.

The Google Suggest tool is one of the simplest. When you search for something on Google, you’ll get a list of similar phrases that other people have searched for. These are ideal keywords to target with your SEO efforts because you know people are searching for them.

The Google Search Console will also provide search terms, provided your website is already getting some traffic from Google searches. It tells you what phrases people are using to find your website so you can focus your efforts on improving those results.

A helpful non-Google tool is Answer the Public. You can enter a keyword or phrase on their site and it will give you a list of related questions people are searching for. These questions are perfect as the basis for new content on your site.

Your Website’s Content

A website’s content is a critical part of effective white hat SEO strategies. You can do everything else perfectly but if you’re not providing high-quality content, it will all be for nothing.

In 2019, longer-form content gets the best results. The most valuable pages on your website should be at least 2,000 words in length but 5,000 to 10,000 is even better.

And at the risk of sounding like a broken record, make sure that content provides real value to your visitors.

The search engines, especially Google, are getting better and better at assessing the quality of a web page. They can track your site’s visitors to see how long they stay on the site. If they click back to Google within a few seconds of landing on your website, that’s going to negatively affect your SEO results.

On-Page Optimization

On-page SEO includes things like internal linking (links between pages on your site), tagging images properly, and the keyword density of your content.

In the early days of SEO, the search engines weren’t very sophisticated and using your keyword more times in your content could help you rank higher. This is called keyword stuffing and resulted in hard-to-read content that rarely offered any value to the reader.

The search engines have come a long way since those early days and not only will this not help, it will work against you. Use your keywords naturally – include them where it makes sense but don’t force it just to get the words on the page.

The same applies to internal linking. Link to other pages on your site when it makes logical sense, but don’t add links only for the sake of another link.

Any images on the page should include “alt” tags to describe what they are. These tags can include your keywords (when it’s done naturally) but they also help with accessibility for people using screen readers or other such tools.

Anything that is helpful for your site’s visitors is going to make Google and other search engines happy.

Link Building

Links are one of the most valuable white hat SEO techniques. Google has evolved over the years but its original Pagerank formula was based on how many links point to a web page, how many links point to each of those pages, and so on.

Their thinking was that if a lot of pages are linking to a particular page, it must be worth linking to. That led to a lot of black hat SEO link building, with people generating massive numbers of links to trick Google into ranking their page higher.

These days, mass linking can actually hurt your ranking or even get your website banned from the results. But if you use white hat SEO tactics to build links, it can make a big difference to your rankings.

The Best Ways to Build Links

The best way to get links is pretty simple – create high-quality content that people will link to because it’s so useful. This is the reason links were so important in the first place.

If you want to rank for a particular keyword, go through the top-ranked sites for that keyword. Look at the content on those pages and how they’re structured. Take what you learn from them and create a page on your site that outshines them all.

Once you have the best quality page on the topic, use a service like Ahrefs.com or SEMRush.com to find sites that are linking to your competition and reach out to them. Send them a personalized email (no form letters) or pick up the phone and call them and let them know you have an even better resource on the topic if they would like to link to your page instead of the one they’re already referring people to.

Another effective way to get links back to your website is to write guest posts on related websites. Many websites are in need of good content and if you can provide something worth posting, you’ll be able to include links back to your own website. This might be in a short bio or even in the article itself.

How Do You Know if My Technique is White Hat?

If you’re ever wondering if a technique is white hat, ask yourself if you would be comfortable telling a Google engineer or one of your best clients about it. If you wouldn’t want to tell them what you’re doing, you probably shouldn’t be doing it in the first place.

White hat SEO is a good way to get more visitors to your website but once they’re there, you need to convert them into leads and ultimately into clients. Growth Agency can help with that. We’ll create a growth plan based on your needs and help you put it into action. Contact us today to find out how we can help you grow your business.

The Ultimate SEO Audit Checklist for 2020

The Ultimate SEO Audit Checklist for 2020 1240 520 Tanguy De Keyzer

Did you know over 4.4 billion people across the globe today are active internet users?

Whenever a user visits a search engine and types something in, only a few websites get to rank on the first page. The first three sites have the highest probability of driving new visitors to their pages and increasing their conversion rate.

Where does your website rank on search engine result pages? Are you on the first page or is your content buried deep among the last SERPs?

If your site doesn’t rank top on SERPs, it’s time you conduct an SEO audit. Read on for a detailed SEO audit checklist that will improve your ranking, increase site visitors, and boost conversions.

Analyze the Keywords

The long tail keywords (contain three or more words) help you rank high and drive traffic to your site. It’s not just about the keyword length; your long tail keyword must be of high value and capable of driving valuable results to your site.

You must also use the keywords in the right context within your body text, URL, alt images, and header. To rank higher in SERPs, also embrace keywords in your meta descriptions and title. 

Improve Your Page Speed

Even if you have great content, visitors will have to load your site before they can access your content. If your site takes too long to load, the visitors will move on to the next website with high speeds. You will be losing leads to your competitors.

Your site should only take a few seconds to load. Anything longer than this is detrimental to your SEO strategy. Speed optimization is essential for the following reasons: 

  • Your site’s speed is a ranking factor, and top search engines like Google penalize slow sites.
  • A fast site means Google crawlers will visit your website more often and get more done.
  • A site that loads fast has high conversion rates and low bounce rates.
  • A fast loading site improves user experience, and this translates into more return visitors.

Keep Your Pages Indexed

Search engines won’t find and read your site if it’s not indexed. No matter how much you optimize your website, it won’t improve the ranking of your webpages on search engines.

You can use the Google Search Console to identify the number of pages in your domain that Google has crawled. If the number of pages isn’t increasing, it is likely some of the pages aren’t being indexed.

Once you know the number of pages not indexed, you should index them to improve on your SEO.

Make Your Site Mobile Friendly

Since most people access the internet through their mobile phones, you’ll miss out if your site is not optimized for mobile use. Your website should be optimized for smartphone and tablet users as well as for the search engine spiders.

Unless your site doesn’t target mobile users, you also risk getting penalized by Google if your website is not mobile friendly.

Hence, make sure your website meets the following requirements:

  • It loads fast to favor mobile users
  • It can load resources across all devices
  • The internal links and redirects are working
  • Your site doesn’t  hide content on the mobile version

Use responsive design to make your website adapt to whatever device (desktops, tablets, and mobile phone) your site’s visitors use.

Enhance Site Security

Keep your website secure because web security enhances SEO. A site that gets hacked can slip on SEO or even get blacklisted. Also, if the attempted hackings fail, the constant attacks from hackers slow down your server and derail the crawler’s effort to access your site.

The result of poor site security is low traffic. Again, Google uses HTTPS as a ranking signal. Thus, getting the SSL certificate presents your site as secure and improves your page rankings. 

Optimize on Voice Search

Optimizing voice search is crucial while doing an SEO audit in 2019. Internet users are increasingly deviating towards voice search. Expert predictions state that by 2020, voice search will contribute to 50% of all searches.

Based on the data, there is a need to optimize your site to suit voice search. When people do a search using their voice, they use different terms, meaning your usual keywords won’t be of any help.

According to Google Voice Search Rater Guidelines, the voice search result should be very brief and straight to the point.

Study Your Competitors

It is always good to know what your competitor is doing to outrank you. You can find the keywords they use, both short-form and long-form ones. This is also an opportunity for you to modify the competitor’s keywords, use the updated ones in your content, and outperform them in the ranking.

Also, analyze your competitor’s content and develop beautiful ideas that will help your site rank better in search engines.

Sort Duplicate Content

Duplicated content hurts your SEO by diluting the authority of your page. You can sort content duplication issues by using the canonical link tag to tell the search engine the version of URL you want it to show in the search results.

Also, as you eliminate duplicate material, take note of plagiarism as well. If the content on your page is similar to that of another website, you’ll be penalized for plagiarising work, and this will hurt your SEO as well.

Eliminate Errors

Visitors who click on a link to your site only to get a 404 error may not come back. Just a small mistake, especially in an automated business, gives an impression that your website is not secure and your visitors may never buy anything.

An error-free website ensures your visitors get the best user experience, and you also get higher rankings. Therefore, identify and fix both the errors in your unindexed pages and the “Error 404” message from your broken pages.

Rebuild Pages with Low Value

Pages with low-quality content can hurt your visitor experience and SEO ranking. Eliminate all the irrelevant, uninformative, and unoriginal material on your site. Replace it with high-quality and informative content. 

If you find eliminating low-value content to be a lot of work, you can alternatively opt to de-index the webpages. This way, the content will still be on your site, but it won’t rank on search engines or hurt your SEO.

Need Help with Your SEO Audit?

Are you having trouble with SEO audit? Are you unfamiliar with the technicalities of SEO or are too busy to handle it by yourself?

Our team of professional SEO experts is here to help. Contact us today for content marketing services.

Expert Guide: SEO Keyword Research in 2020

Expert Guide: SEO Keyword Research in 2020 1240 520 Tanguy De Keyzer

People perform over 40,000 Google searches per second. With numbers like that, you need to ensure your SEO keyword research is at the top of its game. But what exactly is keyword research and how can you best leverage it in 2019?

Here’s everything you need to know about keyword research: what it is and a detailed breakdown of how to do it.

What is SEO Keyword Research?

Keyword research is the practice of finding and researching the search terms users enter into search engines. The knowledge garnered from keyword research has a number of applications, including:

  • Informing content strategy
  • Helping develop customer personas
  • Informing overall marketing strategies

Keyword research helps you understand your target audience’s wants and needs. And once you know what your audience wants, you can better target your service or product to meet those wants.

Now that you know what keyword research is, how do you go about doing it?

1. Make a List of Topics Related to Your Business

To compile this list you must first know your business inside out. To do this ask yourself:

  • Who are you?
  • What do you do?
  • What makes your product or service different?

Answering these questions will give you what’s known in the entrepreneurial world as a Unique Selling Proposition or USP. The USP doesn’t just benefit your SEO efforts, it can also help inform your marketing and sales efforts as a whole.

Once you have your USP, ask yourself what topics are relevant to your business. These can be as specific as what sort of product you sell right down to as tangential as what products are related to those you sell.

For example, a plant nursery might list a topic like “plants for sale”. A tangential topic associated with such a business might be “plant care”.

The key here is to put yourself in the shoes of your target audience. People interested in buying plants are likely to be interested in plants as a whole and so their search terms are likely to include topics about plant care and maintenance.

2. Make a List of Keywords Based on Those Topics

Now that you have some general topics to focus on it’s time to identify the specific phrases people will use to search for them. These phrases are known as keywords.

This initial phase is purely brainstorming. You’re essentially putting yourself in your target audience’s shoes and coming up with some possible keywords they’d use to search for your identified topics.

To continue our nursery example, some keywords an SEO specialist might brainstorm include:

  • Plant food
  • Best plants for indoors
  • Succulent care
  • When to water succulents
  • How to propagate plants in the summer

Your list should be extensive to give your targeting efforts as broad a reach as possible.

3. Research Terms Related to Those Keywords

This is where you get more creative – brainstorming keywords tangentially related to the terms you’ve already come up with. It’s a particularly useful step if you’re struggling to come up with a comprehensive list of keywords.

One of the best ways to find related terms is to let Google do the hard yards for you. Google each of your already brainstormed keywords and scroll to the bottom of the search results. There you’ll find a list of suggestions for searches related to your original keyword input.

4. Ensure You’re Targeting Both Head and Long-Tail Keywords

Head and long-tail keywords refer to the length of the keyword in question. Head keywords are typically one to three words long while long-tail keywords contain full phrases of three or more words.

An example of a head keyword might be “plants”. Head keywords typically cover a broad subject. They generate a lot of web traffic but they’re also more competitive because so many people are trying to rank for them.

Head keywords also tend to convert less than long-tail keywords. This is because head keywords aren’t specific. Someone Googling “plants” might want to buy plants, care for plants, or learn about plants – because their intent isn’t clear from their input, it’s harder to serve them actionable content.

Long-tail keywords, on the other hand, are super specific. An example of a long-tail keyword might be “Where to buy succulents in Texas”. It’s specific and shows intent – this person wants to buy succulents in Texas. 

Because long-tail keywords are so specific they’re less competitive than head keywords. The flip-side, of course, is that they also generate less traffic. That said, the traffic they do generate is more likely to convert.

When brainstorming your keywords, you should ensure you’re targeting both head and long-tail keywords. This ensures you’re getting the best of both worlds: high-traffic, specificity, and better conversions.

5. Make Use of the Google Adwords Keyword Planner

Now that you have a mix of keywords, it’s time to narrow down your list with some quantitative data. To do this, you’ll make use of two SEO keyword tools:

  1. Google AdWords Keyword Planner
  2. Google Trends

The Google Adwords Keyword Planner will give you search volume and traffic estimates based on the keywords you input. It essentially gives you a snapshot of what results you can expect from each of your prospective keywords.

Where the keyword planner gives you a snapshot of the present, Google Trends allows you to look into the past of your prospective keywords to see how they used to rank. It also offers you projections for the future performance of keywords.

Combined, these tools will help you narrow down your keyword choices to target relevant keywords now and into the future. 

Become an SEO Keyword Research Expert

A comprehensive SEO keyword research strategy is essential for success in today’s online world. Now you know everything there is to know about keyword research: what it is, how to do it, and how it can help your website generate more traffic.

Looking to better streamline your marketing processes? Here’s how to choose the best marketing automation tool for your business.

How to Create a Successful SEO Campaign in 2020

How to Create a Successful SEO Campaign in 2020 1240 520 Tanguy De Keyzer

According to Statista, 57 percent of surveyed marketers said that on-page content is the most effective search engine optimization (SEO) method.

However, that’s only one of many strategies. Limiting your SEO campaigns can also limit your reach.

Instead, the right combination of SEO marketing strategies can help boost your website to the top of a search page. With that top position, you can reach even more customers.

Whether you’re an SEO novice or pro, you can create a successful SEO campaign to reach your target audience.

Here are 10 tried and true strategies to help strengthen your SEO campaigns.

1. The Need for Speed

To give your organic optimization a boost, you need to rev up your website speed as well.

Google prefers webpages that optimize the user experience. We don’t want people leaving your website because the page took too long to load.

Instead, delete unnecessary plugins that might lag down your website speed. You can also optimize your images. That way, they don’t take up as much storage space.

Make the user experience a priority when you design webpages. As a result, customers—and Google—will thank you with a higher ranking. 

2. Kick up Keywords

A strong SEO campaign relies on research. For the best organic SEO marketing strategy, think about your customers.

Remember, user experience is key. So what are your target customers searching?

Once you recognize their search intent, SEO is a lot easier. 

To give your research a little kick, try using Google’s keyword tools. These include Google Keyword Planner and Google Trends.

With these tools in your back pocket, you can choose keywords that are low-competition and high-volume. That way, you can optimize your content for the highest potential of traffic. 

3. Build Those Links

It’s not enough to write keyword-targeting content. Internal and external links are important as well.

Internal links send readers to other pages on your website. External links, however, send readers to other websites.

Another strategy for organic optimization is backlinks. These are links on someone else’s website that link to yours.

Try your hand at guest blogging. That way, you can provide informative content on someone else’s blog. Then, you can send those readers to your blog to boost traffic.

4. Check out the Competition

Search your target keywords and see what content already dominates the top of the page. 

That’s your competition. Go ahead and read their posts. See how they used the keywords.

Then, improve upon that content. Write your own blog post that leverages your experience and expertise. Be sure to make it your own. 

That way, your SEO campaign provides readers with fresh, unique content.

5. Quality, Not Quantity

As we mentioned before, Google wants unique, original content. However, that doesn’t always mean more content. 

Instead of focusing on quantity, keep your eye on the quality. Remember, Google wants to offer searchers an awesome user experience. 

Prioritize the value you can offer readers. When you provide them with strong, unique content, they’ll begin to recognize that value.

When customers see you provide content they can’t find anywhere else, they’re also more likely to sharethat content with their own audience.

If they have a blog, this can help you gain backlinks. If they have a big social media presence, this can help you attract new readers.

Either way, you’re upping your SEO game and getting more traffic to your website! 

6. Step up Social Strategies

Speaking of social media, why not leverage your own accounts? Share your blog posts on the platforms your target audience appears most.

You can also boost your SEO campaigns by making it easier for readers to share your content. This can include eye-catching social share buttons on each page. You can also add a tool that makes it easy for readers to post quotes from your article onto their feeds. 

Once readers start to share on their social media accounts, you can broaden your reach. As social sharing increases your website visits, Google will start to see how popular your post has become. 

7. Get Local

It’s not enough to use on-page SEO strategies. To add a little local SEO love to your campaigns, let’s go off-page.

To start, claim your Google My Business listing. Then, find any other listings you have on Yelp, Manta, White Pages, Yellow Pages, and other sites. Here’s a longer list.

Update your contact information (address, phone number, hours) so it’s consistent on each directory.

As a result, you can attract even more local love!

8. Share the Love

Speaking of love, reviews are another great way to excel in SEO marketing.

In fact, reviews also show as part of your Google My Business listing. That means you can take up more space on Google search pages. As an added bonus, reviews also improve brand trust and credibility. 

As some of your happy customers to share the love by posting a review!

9. Make it For Mobile

In addition to prioritizing unique, relevant content, Google’s SEO algorithm also focuses on mobile-optimized websites.

With a mobile website, you can ensure customers can see and interact with your website regardless of the device they use.

That way, even the smallest phone displays your content clearly. This also makes it easier for mobile users to convert from their phones.

That way, you’re not scaring off potential customers and still keeping up with Google’s favorite SEO strategies.

Here are the top questions marketers should ask about their mobile strategy.

10. Analyze and Optimize

Once you have your SEO campaign up and running, don’t leave it behind!

Instead, analyze your results. Check and see which pages are performing best.

This includes high page visits, low bounce rates, and high click-through-rates. For low-performing pages, optimize and improve your content. 

That way, you’re constantly stepping up your SEO game. 

10 Tips to a Stellar, Successful SEO Campaign

With this combination of strategies, you can develop a strong SEO campaign. As a result, you can reach your entire online target audience.

As you reach the top of search pages and increase website visits, you can also boost your sales!

Discover more effective growth strategies on our blog!

How to Create a Masterful SEO Strategy for 2020

How to Create a Masterful SEO Strategy for 2020 1240 520 Tanguy De Keyzer

Companies will spend $80 billion on search engine optimization (SEO) strategies by 2020. With SEO, companies can raise their ranking on search engines like Google and advertise to more customers.

However, this global stress on SEO marketing means it’s even more difficult to get your website to rank high. To rank above your competitors, you need to craft a strong, strategy-driven SEO strategy.

Make 2019 your year to rank higher than ever!

Step up your SEO game with these four tips to a masterful SEO strategy.

1. Entertain Your Audience

Google’s ranking algorithms decide your website’s ranking. However, you can’t neglect your real audience: your customers.

After all, Google wants to offer their searchers the best possible experience. That means finding websites that put customers at the forefront.

An organic search strategy needs to consider how to make customers happy. At the end of the day, their visits to your website determine your ranking.

Here’s how to offer visitors the best online user experience:

  • Speed up page load times (no one wants to wait)
  • Get mobile-friendly (so all website visitors have an awesome experience)
  • Make it easy to navigate (no confusion)
  • Repair all errors (no stress)
  • Use engaging, attention-grabbing language (make it fun!)
  • Make it easy to find call-to-action buttons (so it’s easier to convert!)

To cater your website to your audience, try to speak their language. What are they looking for? What problems are they trying to solve?

Become a helpful, informative resource for these customers. Answer their questions using clear language.

Google also wants to provide searchers with useful content. 

Remember, you’re there to solve your customers’ problems. By providing relevant, unique content, you can become their go-to for help.

The more you know about your audience, the easier it is to create this content. 

You can also strengthen your content by making it easier to read. Choose shorter sentences and paragraphs when you can. 

Break the content up by using headings and sub-headings. You can even mix it up with bullet point lists and helpful visuals.

Cater your content to your target audience. That way, they’re more likely to return, strengthening your SEO with every visit. 

2. Aim for Intent

Prioritizing customer search intent is an SEO strategy essential. 

Let’s go back to the problem your company solves for customers. What would they search when looking for that solution?

To get a better idea, you can use keyword research. Check out tools like Google Keyword Planner and Google Trends. These will help you compose a list of keywords relevant to your product or service. 

Keyword Planner helps you brainstorm keywords. Then Trends can show you the search popularity for these terms.

Once you find your keywords, consider how customers search. Instead of sticking to blog posts, mix up your content. 

Video content is booming right now. Add optimized video transcripts so Google can still crawl your content for keywords.

Voice searches are also popular. These searches are often posed as questions, so optimize your content to answer them.

Another way to pose your content to reflect search intent is to use topic clusters.

Instead of developing a dozen separate articles around a similar long-tail keyword, organize that content in one giant post. Then within the post, link to other internal articles that dive deeper into each topic. 

Internal links help boost your ranking and prompt visitors to explore your website. 

As a result, you’re providing customers all the information they could possibly need while boosting your SEO.

3. Link Up

Speaking of links, internal and external links are also important components of your SEO strategy.

With internal links, you’re linking to a post or page that’s on your own website. With external links, you’re sending readers to someone else’s website.

Backlinks are links on another website that lead customers to your website. Gaining backlinks can play a huge part in your SEO website strategy.

High-quality (and quantity) backlinks can improve your reputation and ranking. 

This off-page SEO strategy relies on posting quality content other companies want to link to. One way to increase links is by guest blogging on someone else’s blog.

By offering your experience and expertise on someone else’s blog, you can attract their existing audience to build your own. Link to your website on the guest post.

That way, readers will travel to your website. This will increase your visitors, credibility, and website ranking.

4. Get Optimized

Once you implement the previous three SEO strategies, we can optimize your content.

As we mentioned earlier, faster websites excel in the rankings. Get your website up to speed.

Aim for a load time of three seconds. 

You can also add an SSL certificate. Google love’s security. That “https” in front of your URL will tell browsers your website is secure.

Then, get started with a local SEO strategy. You can claim your Google My Business listing. As a result, your business, website, and information will appear clearly in the top right of a search.

That prominent space will help you stand out and attract local customers. 

You should also check to make sure your contact information is correct on other listings.

Then, check your Yoast SEO plugin on each post. Make sure you’re using an array of long-tail keywords. It’s also important to incorporate your keyword in the first paragraph and header. 

Finally, measure your success. Take a look at your website’s Google Analytics to determine which pages are working to attract visitors.

If pages are underperforming, repurpose the content. Turn a blog post into a video or an infographic to engage readers.

You can also use this customer journey growth hack to optimize your webpage performance. 

With regular optimization changes, your website will attract visitors in 2019 and beyond!

Make it Matter: Create a Masterful SEO Strategy for 2019

Get in front of customers with these four methods for a masterful SEO strategy! Now you can amplify your SEO website strategy.

As a result, you can rank above competitors, reach new customers, and grow your company!

For more growth hacks and helpful strategies, check out the helpful resources available on our blog.

Expert Guide: Link Building for SEO in 2020

Expert Guide: Link Building for SEO in 2020 1240 520 Tanguy De Keyzer

The internet is a competitive place.

In fact, there are 4 million new blog posts published every single day. That’s a lot of people vying for the top spot on SERPs.

Search engine optimization (SEO) is now crucial to making your site a success. Without it, your site simply won’t be able to rank high enough to be seen. And if no-one’s going to find your content, what was the point in creating it?

There are many SEO strategies to utilize. Some work better than others. Of them all, link building is one of the most essential.

Backlinks make all the difference to your site’s success. But what are they? And how do you get them?

Keep reading to find out all about links and link building techniques.

What is Link Building?

Knowing about link building is key to understanding its importance.

You come across backlinks every day of your life on the internet. You’ve stumbled upon one every time you scroll a piece of content and see a highlighted bit of text, or a photo, that you can click on to visit a new page.

There are two types: internal and external.

Internal links take you to another page of the website you’re already on. External links take you to a page on a different website. Both are important to have in your content.

Link Building and SEO

You can’t afford to ignore SEO any longer. It’s essential. Indeed, companies will be spending $80 billion on their’s by next year.

How do those links benefit your SEO?

They’re of paramount importance. Think of them as a roadmap for search engine bots to follow. When sites get crawled by a bot, the links between pages connect the dots. Without a link, there’s no way for a bot to know the two pages are related.

They connect the pages of your website, and in turn, link your website to the wider web. The algorithms used by search engines (Google generally reigns supreme) make sense of the internet this way.

Internal links

These help with the navigation of your website.

They point users to related, valuable information. The longer they stay engaged, the longer they’re on your site. Google picks up on that increase in dwell time and interprets it to mean your site is awesome (people soon leave poor quality sites).

Equally, they build a bridge between the different pages of your site. That helps the bots crawl between them. If a page isn’t linked to, then it can’t be crawled as easily. It’s unlikely to be ranked as a result.

External links

These show Google that you’re a credible resource.

It might seem backward. Why would you link to another website if you want a user to remain on yours? It’s about providing value. Linking to a reliable, useful piece of information that backs up your own is only ever a good thing.

Only ever link to high quality, authority websites.

Google sees the link and automatically relates your site with the high-quality one. It’s like hanging out with the good kids at school. The teachers automatically assume you’re good too!

Each external link constitutes a backlink for the source. You want other high-quality sites to do the same for you. Google spots these backlinks and sees it as a vote of confidence.

The more votes you have pointed at you, the more likely you are to win on SERPs. People are backing your website.

Google uses this as direct evidence that you’re worth ranking highly.

Good Linking and Bad Linking

Not all links are made equal in the eyes of Google.

In the old days, it was all about quantity over quality. You could pay an agency overseas for 1000 links to your site and Google would reward you for it. But times have changed.

These days you can get actively punished (your site may be shoved down the rankings, or even removed) for doing this.

Instead, you need quality over quantity. One link from a high-quality, high-ranking, reputable website is worth 100 from unknown, seedy sites from overseas.

Lots of links of this ilk will set you up for SEO success and the growth of your site.

3 Ways to Build Backlinks

Now we know why it’s important, let’s turn to how to do it. Here are 3 ways to start building links right now.

1. Awesome Content

Content is king, as they say.

And it’s true. Building backlinks, and getting the crucial link juice they provide, starts with awesome content.

High-quality sites will not link to you if it isn’t worth their time. They’ll have their audience in mind. They won’t point their users in the direction of poor quality.

Focus on making something incredible, which people can’t NOT link to. See what’s already out there, and make it better. Write with authority, provide value, write easy to read, detailed piece. Add images and videos, and humor too.

Do anything you can to create the best content possible.

2. Outreach

Step one is complete: you’ve created great content.

Now you need to tell people about it.

Email outreach is a powerful tool at your disposal. Get in touch with websites and influencers who might find your new post valuable. Be genuine and honest, and include a link to your new post, telling them you thought it might be of interest.

Did you link to a site in your piece? Why not email them to let them know. They might reciprocate.

3. Guest Posts

Guest posts are another recommended link building strategy.

Essentially, you write a great post for another website and include a backlink to your own piece (or page) somewhere within the copy. Guest posts usually aren’t paid in money. Your fee is the backlink.

It can seem like a lot of effort. After all, you have to find the sites that accept posts, to begin with. Then you have to pitch them an idea. And then you have to write it.

All for a solitary link.

However, keep in mind the value of backlinks. The effort is worth it. Get in the habit of writing guest posts regularly.

Time to Get Linking

There you have it: a link building guide for 2019.

SEO is vital. Without it, your website is unlikely to be found amongst the millions of posts being published daily. Get up to speed with SEO optimization all-round. But pay particular attention to your link-building.

Building links the right way will ensure the success of your site. Hopefully, the information here has provided enough information for you to get started! Good luck!

Want some support with your marketing all-round? Contact us today to see how we can help.

Top 7 Ways to Increase Website Traffic in 2020

Top 7 Ways to Increase Website Traffic in 2020 1240 520 Tanguy De Keyzer

The SEO industry is rapidly approaching becoming an $80 million business—and for good reason. After all, what’s more important than being able to increase website traffic and enhance your sales and conversions?

However, it would seem like real website traffic has become the mystical unicorn of the web. The good news is by incorporating some specific techniques into your daily marketing plan you can slowly enhance the amount of traffic that goes to your website.

Read on for some important tips and tricks on enhancing your website traffic today.

1. Do a Website Audit to Increase Web Traffic

The best way to start driving traffic to your website is to know where you currently stand. This means taking a step back and analyzing what’s currently going on within your webpage.

For example, you may want to check if you’re correctly using SEO tactics at the moment. If not, don’t worry, we will go more into this later.

You may also want to check out the speed of your website, along with seeing whether or not the site is mobile friendly. All of these factors will feed into your Google ranking.

If you don’t have the insight to do a website audit yourself or if you feel like you might be a bit biased, ask a friend with some marketing savvy or take advantage of a free website audit tool.

2. Take Advantage of Social Media

Many businesses know that social media is important, and yet they still manage to have pages that go completely unused.

If there’s one habit you want to start picking up to drive more traffic to your website, it’s making it a daily task to post to your social media outlets.

However, it’s important that you’re not just posting random content. The content should be valuable and should leave the user with a reason to actually want to go with your site.

It’s even better if you can post something on social media that links to your own website like a blog, which brings us to our next point.

3. Start a Blog

Want to combine brand awareness with powerful SEO tactics?

Start a blog.

Not only does a blog give you the opportunity to be an authority in your industry, but it’s also the perfect opportunity to flood that website with the right keywords to increase the ranking.

Now, it’s important to tread lightly here. It’s a known fact that Google changes their analytics on a somewhat regular basis. If you’re using SEO tactics that are out of date, you can actually be penalized and hurt your ranking rather than improve it.

So, if you’re not able to stay on top of current SEO trends or you simply can’t dedicate the time to a proper SEO strategy, try and leave this one for the professionals.

4. Start an Email Marketing Campaign

We sincerely hope you are not among the many misguided businesses that believe email marketing is dead. The fact is, email marketing continues to be one of the most effective marketing campaigns that a business can utilize.

Why? Because your audience has lives. That means you have to remind them that your brand and your product exists. 

With a familiar and entertaining email campaign, you can give your audience a reason to want to go back to your website again and again.

5. Invest in Advertising

Yes, getting real traffic to your website often takes a financial investment. However, it’s important you review the traffic going to your site like a funnel.

In other words, the percentage of those that see your ads will go to your website and a percentage of those at your website will purchase a product or service.

Once you realize that it’s all simply a formulaic numbers game, you’ll find it much easier to receive the results you looking for. 

6. Guest Blog 

Part of building an organic audience is knowing how to tap into a prebuilt audience. Often, this means enhancing your brand exposure by guest blogging for other websites that are within the same niche market. 

We put emphasis on the fact that the other website should be in the same genre as yours. This is due to the fact that not all traffic is good traffic. You want traffic that’s going to result in sales, which means traffic that comes from valuable leads.

By introducing yourself to a larger portion of your audience, you’ll find a fan base you never knew you had.

7. Trust the Process 

So you’ve tried one method for a week. Then you tried another method for another week. Now, you’re frustrated because you’re not seeing any results.

We have some unfortunate news for you. Web traffic is not an instantaneous thing. 

It takes time to get that ball rolling. There’s also the ever-present learning curve to be aware of. 

If you’re looking to speed up the process, your best bet is to either hire a professional that does this for a living or take the time to truly analyze the data you receive from all of these methods.

Over time, the trend will reveal itself to you, and you can use this insight to create more traffic further down the line.

The Fastest Way to Increase Website Traffic

If you’re looking to increase website traffic in a hurry and see a rise in sales and brand recognition, it’s important to reach out to those with experience in this area.

When you’re ready, contact us to get your free proposal and take one step closer to enhanced website traffic.