Challenge

The different departments of the Province of Antwerp were all collecting user data and sending out newsletters and transactional communication per email. There was no clear overview of the CRM and data strategy and no shared guidelines.

Methodology

During a 2-day workshop, we defined communication objectives, communication persona and defined the journey and the general data strategy.

Results

After our CRM discovery workshop, the Province of Antwerp found a clear vision on how to structure their data. Allowing them to connect all data sources necessary to sustain the business and community.

We have also provided a clear guideline for everyone working with the data and CRM.

Jos Fischer

Director Sales & Marketing, SipWell

“With the implementation of marketing automation, we make sure we get a clear overview of our whole sales funnel to get the maximum out of our B2B and B2C leads. Our whole sales team works with this marketing automation tool and the marketing and sales process is a lot more structured. Together, we’re building on our digitalisation. Although it’s a process full of trial and error, for us it has already been a success.”