Background

We got a chance to redesign the website of Europ assistance. The goal of this redesign is to have a stronger interface and to have a much better user flow.

Europ Assistance, part of Generali, is one of the largest insurance providers in the world. The company offers travel insurance, cancellation insurance, roadside assistance and operates through 33 countries around the world. We are the lead digital agency for the Belgian market.

Client
Europ Assistance
Year
2020

Before

After

Navigation

Problems

The lack of information on the top navigation created confusion for the customer to find the product they want, and since the website is outdated, it has limited navigation on mobile version and it’s not optimized.

Result

Our goal for this navigation is to eliminate the confusion for any user both member and new user. Simple explanation added so it’s easier for a user to understand each product category, and in a subcategory, we show all the product list with an explanation as well plus a product recommendation and entrance to the product funnel to guide them to the best suits insurance product.

Slide left or right to see the difference

Product funnel

Problems

Outdated design, a lack of information for each option and not optimized in mobile.

Result

We updated the design to look more simple and clean. We added the new Welcome page showing the overview of what is the funnel about, and we also introduce more description in each option so the user can have more understanding about the option itself without having to click the information button.

Slide left or right to see the difference

Product & comparison page

Problems

The EA Client zone refund page had a complicated interface, outdated design, and was no added information for customer to see the progress of their claim and reimbursement. This caused a lot of questions and put pressure on their customer center.

Result

We focused on redesigning the reimbursement section only. The main purpose of the redesign is to make the claiming process easier, transparent, and at the same time educate the client about the progress.

We included an authentication method to improve the security.

Before

After