What are some common challenges associated with performance-based advertising?

Some common challenges associated with performance-based advertising include managing ad fatigue, optimizing campaigns for different devices and platforms, and keeping up with changes in ad policies and algorithms. Another challenge is the need to continuously analyze and optimize campaigns based on performance metrics, which can be time-consuming and resource-intensive. To overcome these challenges, it’s important to work with an experienced performance advertising agency that can provide expert guidance and support throughout the campaign lifecycle.