Case Study

Abandoned Cart Emails to Boost E-Commerce Sales

Services
Digital Marketing, Marketing automation
Client
Europ Assistance Belgium
Year
2016
Abandoned Cart Emails to Boost E-Commerce Sales

Background

By creating a simple and effective abandoned booking mail, we increased the revenue with 1%.

Challenge

People who are looking for travel insurance, are most likely to compare different providers. A lot of users on the website go through the funnel and fill in their personal details to get a quote, when they are still in the comparison process. These high quality leads have a big revenue opportunity.

Methodology

We exercised a behavioural trigger called “the Zeigarnik Effect”. Uncompleted tasks stick in your mind more than completed ones. The process of reading a reminder about an unfinished order establishes a tension, which is relieved upon completion of the payment.

Results

We created a simple, yet effective abandoned cart or abandoned booking mail to remind people that they still need to pay for their travel insurance in order to leave for their holiday with protection.

36%

conversion rate

+1%

Annual revenue

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